Alicia GAY

En résumé

Entreprises

• Airbus Group - Chargée Marketing et Communication - département Qualité

  Blagnac 2014 - maintenant A two year apprenticeship within Airbus Commercial enrolled in the Quality department as communication manager:
  Developing, executing and adapting the communication plan and manage related budget to support Quality in delivering their business objectives aligned with the overall company’s comms strategy
  Advising Quality teams on projects with strategic messaging, supporting change
  Raising understanding & visibility of Quality within Airbus and support the deployment of strategic initiatives
  Developing messages and ensuring two way flow of information (bottom-up/top-down)
  Monitoring upcoming issues and opportunities for Quality internal communications
  Acting as the editor for Quality publications, Q&As
  Encouraging sharing of best practices across the team and ensuring consistency
  Measuring the effectiveness of communication within the Quality
  Organising events
  >>Community management: Creating & spreading web identity
  >>managing end to end communication projects

• Airbus Group - Head of Operations communication assistant

  Blagnac 2014 - 2014 A 6 months traineeship within Airbus commercial as communication assistant for the operations communications.
  I was in charge of:
  - Organizing internal events
  - Supporting the creation of communication tools
  - Coordinating internal network content
  - Creating and developing the team visual management
  - Making Marketing studies and analysing forecasts
  - Setting up KPIs
  - Multimedia & editorial support
  >> transdivisional level
  
  Master thesis: Studies and considerations on corporate social networks for business intelligence

• Cristal Festival - Conferences organisation assistant

  2013 - 2013 During 1 entire week, I strongly participated to the event organisation managing conferences and debates.
  For this job, I was in charge of:
  - Contacting and managing participants
  - Organising and preparing debates rooms, accompanying hearings
  - Managing timing and scheduling
  
  >> Good experience of working in a short timing

• Havas - University competition - Communication campaign

  Suresnes 2013 - 2013 "Sup de Pub created this competition with Havas to put students in the real conditions of agencies' work. For two weeks, students are working on a case study presented by Havas to respond to strategic issues, marketing or creative precise"
  
  >> Creating a comprehensive communication campaign, in a group of 12 students from different specialties to improve the reputation of the charity Apprentis d'Auteuil (positioning strategy, media strategy, creative advertising,...)
  
  Attached are examples of posters and events developed by the team for the campaign

• Banque Privée Européenne - Marketing manager - internship

  2012 - 2012 A 3 months internship as marketing manager: I was in charge of creating a marketing survey plan, analysing results and giving recommendations.
  Ceci impliquait:
  - Communication analysis for the agency
  - Market survey & analysis
  - Developing tools for comparing
  - Setting up recommendations presented during official meetings
  >> + Discovering what is a chargé d'affaires

• Eau et jardins - Pilote marketing

  2011 - 2012 A 7 months project aiming at helping the launch of the "Eau et Jardins" company in Toulouse
  In that frame, I was responsible of:
  - Supervising a team, advising and ensuring consistency
  - Supporting the company launch
  - Managing in project mode and developing a marketing & communication strategy

• IUT "A" Paul Sabatier - University project - communication manager

  TOULOUSE 2011 - 2012 In that frame, we supported events organisation (presentation conferences in some colleges; open houses; INFOSUP) and we created communication tools (flyers, presenting videos, posters)
  -Creation of communication tools: posters, flyers, and videos.

• concept cloture - University project - marketing pilot

  2010 - 2011 - Creation & development of a communication strategy
  - Brand identity focus
  - Creation of essential communication tools ( website, logo, book,...)

• Immobilier sud périgord - Commercial - internship

  2010 - 2010 A 2 weeks internship as a commercial:
  - Prospecting (phoning, flyers, face to face).
  - Customer service and visits
  - Communication

Formations

• IDRAC TOULOUSE

  Toulouse 2014 - maintenant M2 alternance
  
  This master is about making students able to take up strategic functions managing innovation (BtoB or BtoC) while being consistent with the brand & integrating actual marketing tools (digital, multichannel…).
  
  - Create innovation & boost creativity (Creativity, innovation & economic intelligence, Brief an agency)
  - Develop, protect and manage innovation (The process of developing and launching an

• INSEEC

  Paris 2013 - 2014 Maitrise communication - Sup de pub
  
  Through this master, students acquire complete profile developing interpersonal, business and technical skills but also a good creative thinking

• University Of Central Lancashire (UCLAN) (Preston)

  Preston 2012 - 2013 Licence 3

• IUT Techniques De Commercialisation UNIVERSITE PAUL SABATIER TOULOUSE

  Toulouse 2010 - 2012 DUT techniques de commercialisation
  
  Professionalizing university course. Aims to give students a solid commercial basis ( negotiation , accounting , e-business ) as well as communication and marketing skills.
  
  Herewith an example of a website that I created

Réseau

• Anais DUCOURNAU

• Benoît PASCAL

• Charles GOUGEON

• Coralie LE CAOUS

• Ibtissem HARZI

• Jean-Luc MERCKX

• Lucas ARROUM

• Oulayphone BASTIDE

• Philippe DARBOIS

• Raphaël CAPELLE