Bernard LOT

Bernard LOT

e-Business Director, Onibi
 

En poste chez Onibi

Précédents : Onibi, Click Call, Editions Atlas, Reckitt Benckiser

 

Précédents : AUDENCIA Nantes Ecole De Management, University College London, Université Paris II Panthéon Assas, Lycée Gerson

 

    En résumé

    Graduated from Audencia business school with a digital marketing and management profile, I was Traffic Manager then e-Business Director. Professional skills : - e-Commerce - SEO, SEA - Web Analytics - Project Management - Team Management

Parcours

e-Business Director

Chez Onibi

De décembre 2016 à aujourd'hui
Responsible for e-business and traffic acquisition teams, our mission is to support brands in their e-commerce development whether for specific mission (e-commerce redesign, SEO, web analysis, traffic acquisition...) or the total management of the e-commerce activity. Our clients: Bourjois, Haribo, ...
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Traffic Acquisition Manager

Chez Onibi

De mars 2015 à novembre 2016
Responsible for the traffic acquisition strategy of E-shops managed by Onibi (La Chaise Longue, Diwali, Satellite Paris...), I am in charge of the following levers (implementation, budgetisation, monitoring, reporting) : • SEO • SEA (Adwords, Remarketing, ...
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DIGITAL MARKETING MANAGER

Chez Click Call

De avril 2014 à mars 2015
• Creation of the On Line media strategy for several clients (Bouygues Immobilier, Modilac ...) : reporting, budget monitoring, test & learn, recommendations. • Web Analytics: definition of targets, tag mapping, metrics analysis and reporting. • Search Engine Marketing: implementation and ...
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MEDIA MANAGER

Chez Editions Atlas

De juillet 2013 à mars 2014
Web marketing strategy definition and implementation: • Developing SEM, affiliates, display and retargeting strategy. • Implementing campaigns. Optimization based on customer acquisition costs. • Analysing Return On Investment. Monitoring budgets. Press media plans development: • Creating ...
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BRAND MANAGER

Chez Editions Atlas

De janvier 2013 à juin 2013
Product Development: • Conducting qualitative & quantitative research: implementing test plans; analysing results (6 national tests per year). • Developing marketing mix and marketing plan for each collection launched (2 launches per year). • Setting up P & Ls. • Creating online and offline ...
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ASSISTANT BRAND MANAGER

Chez Editions Atlas

De juillet 2012 à décembre 2012
Product testing implementation and launch of collections: • Creating advertisements, web pages, emails & sweepstakes. • Researching and negotiating premiums. • Monitoring print schedules.
 

ASSISTANT BRAND MANAGER

Chez Reckitt Benckiser

De janvier 2012 à juin 2012
Sales analysis for Scholl and Scholl Pharma products. • Sales reporting. • Panels analysis: FMCG retailers (Nielsen) and pharmaceuticals retailers (IMS). • Managing the complete change of Scholl products packaging.
 

AUDENCIA Nantes Ecole De Management, Nantes

marketing

De septembre 2009 à juin 2012
Master in Management • Specialisation “Management of Cultural Institution”. • Semester in Bangalore, India: Xavier Institute of Management and Entrepreneurship. • Gap year: success to the bar examination + 6 months internship in a corporate law firm.
 

University College London, London

Master in English law , English law

De septembre 2008 à juin 2009
Certificate in English Legal Studies
 

Lycée Gerson, Paris

HIGH SCHOOL DIPLOMA , Economics and Social Science stream (with merit)

De septembre 1998 à juin 2004
 

Compétences

 
  • Achats media
  • Affiliate Marketing
  • Certification Google Analytics
  • CSS
  • Display Advertising
  • Google Adwords Professional Certified
  • HTML
  • JavaScript
  • Voir toutes les compétences (12)

Langues parlées

 

Centres d'intérêt

 
  • Photography
  • Reading
  • Sports
  • Travelling
  • Triathlon