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Squad
- UX-UI Designer
PARIS
2018 - maintenant
Currently working at Amadeus (Bel Air) as a contractor.
- User stories (by components)
- Wireframe & mockup creation
- Accessibility contraints
- Team work (with dev team, designer, project manager and technical product owner)
- Guidelines and library content
- Agile method with design sprints
- Adaptive and responsive on 5 different viewports (360, 576, 768, 992, 1200px)
- I also worked 1 month on a Hackathon project (one pager booking flow) for Royal Air Maroc in a team of 10 people composed by : UX designers, developers, scrum masters and product owners.
Tools used : Sketch, Zeplin, Axure, Photoshop, Illustrator, Adobe XD
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Fenyx Consult
- UX-UI Designer
Valbonne
2017 - 2018
As an UX-UI consultant, I am working on projects for different companies in the area.
Projects realized so far:
- 6 months UX-UI mission at Audience+ (Review the entire solution web tool with a new design)
- 2 months Multimedia Designer at Fenyx for internal & communication needs (logo, mascot, posters, flyers, brochure...)
I worked for the company Audience Plus, on a 6 month project. The company is specialized in push notification campaigns on mobile. This project's objective was to redesign their marketing tool intended for clients while optimizing the interfaces based on user experience. Thus, I generated user interfaces mock-ups on the software: Axure RP Pro concerning web tools and mobile notifications ; while taking into account user experience, intuitiveness, interactivity and ergonomics.
Tools used : Axure RP Pro, Krita, Figma
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Orange
- Web Designer
Paris
2017 - 2017
Rebranding/designing the Orange Intellectual Property website (internal website)
Missions :
- Create website mock-ups
- Respect of the company's visual identity (graphic elements, typography, icones...)
- Respect of the ergonomic contraints collected from the final user
- Define specifications for developers (architecture, ergonomics, interactivity, elaboration of the graphic charter...)
- Design communication supports in respect to the company's identity chart
- Manage the company social media platform : Plazza (upload content, articles, blog posts & newsletter)
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Young Capital (Student Job France)
- Online Marketing Junior Manager
2016 - 2016
Missions:
- Manage and optimize the Studentjob France website : Analysis of the content, traffic & conversion rate with Google Analytics: Make sure to increase candidates enrollment.
- Manage Studentjob Blog, upload relevant content (articles) from partners or student bloggers
- SEO: Optimizing the position of the website on search engines (Google, Bing, Yahoo ...), landing pages & increase traffic and brand awareness.
- Build strategy & manage Social networks (Facebook, Twitter and Google+).
- Managing and creating online marketing partnerships via Link building
Tools used: Google Analytics, Google Adwords, Google trends, Bitly, Hootsuite, Facebook Business Manager, Search Console, Mozbar
Skills developped: Creativity, teamwork (coordination with the other countries), analysis, research, autonomy, market & service knowledge, organization, innovation, communication, speed learning, writing skills (reports, social medias, blog).
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La Redoute
- Marketing Consultant - Final Thesis
Roubaix
2015 - 2015
I realized a consulting project during a year for Anne Weyburn (La Redoute group).
The problematic was "What cross-channel strategy should we implement in order to attract new customers".
Anne Weyburn's target are women of 45 years old and more, who like good quality products, beautiful fabrics and feminine cuts. Their positioning is chic, classic, sofisticated, elegant and feminine.
Their challenge today is both to attract new customers and to retain (make loyal) the existing ones.
Even if the senior market is really attractive in France (growing with a real purchase power) the differences of behaviors are a real problem for marketing strategy. Indeed, not all seniors are ready to fully buy online as a big part still give priority to the paper (catalog). Complementary solutions and actions must be taken.
Moreover, in order to dynamize its image, the brand has to set up a new mix marketing strategy.
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Avensys
- Marketing & Communication assistant
Tunis
2014 - 2014
Mission: Build a Marketing Plan, launch a new product on the market, and manage internal and external marketing.
Achievements: Delivered marketing plan as expected; defined name for the new product introduction, optimization of the internal & external marketing, new ideas for the website.
Skills developped: Creativity, innovation, communication, teamwork, organization, autonomy, adaptation, products knowledge, languages (french & english), research and analytical skills.
