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IESEG School of Management
- Academic Director, Executive MBA
Lille
2015 - maintenant
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IÉSEG School of Management
- Associate Professor in Marketing
Lille
2014 - maintenant
My main research interest lies in understanding how people interact with their environments – physical, virtual or (multi-)cultural, and in the strategies that emerge, over time, from these interactions. More specifically, I am interested in discovering and studying the behaviours and strategies that facilitate consumer coping and empowerment and some of my research is within the transformative consumer research stream.
I am the co-ordinator of ICIE, the IESEG Center for Intercultural Engagement
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University of Strathclyde Business School, Glasgow and Dubai UAE
- Senior Lecturer
2008 - 2014
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(Self employed)
- Consultant (Strategy and Marketing, Communication)
1999 - 2008
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Motivate Publishing , Dubai UAE
- Book Publishing Manager
1991 - 1999
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Grandreams Ltd, London, UK
- MIS Manager
1988 - 1991
