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Kidwi
- Founder
2014 - maintenant
Kidwi is the first platform that connects you with other parents so you can watch each other's kids.
Visit us on www.kidwi.com!
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Belkin
- Marketing Director EMEA
Roissy Charles De Gaulle
2013 - maintenant
Team of 18, incl. Go-To-Market, Cycling Sponsorship, Web, Public Relations, Graphic Design, Traffic, Event and Localization.
Since May 14: Matrix organization, reporting into the CMO
Support Belkin International transition to a Marketing driven company:
• Define EMEA yearly Marketing Strategy for the Belkin, Linksys and WeMo brands
• Go-To-Market: Define integrated marketing plans and coordinate execution
• Created & led EMEA digital department, incl. Social Media
• Crystallized Employee Value Proposition
• Accelerate Wemo transition from product led to brand led (rebranding, Wemo That campaign inc. advertising)
• Belkin Pro-Cycling Team Sponsorship: Designed Belkin Van campaign for Tour de France 2013, Devised #TotallyConnected campaign, Embedded Pro-Cycling into product stories for in store activation, Activated Tour Down Under 2014
• Responsible for Belkin On Tour partner event and IFA 2013
• Drove employee engagement and managed performance / Coaching
• Restructuring: currently working on processes, roles & responsibilities, team structure
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Belkin
- Marketing Manager EMEA
Roissy Charles De Gaulle
2011 - 2012
Team of 13, incl. Public Relations, Graphic Design, Traffic, Event, Localization and Space Planning.
Led efforts towards increased marketing impact and efficiency at EMEA and global level:
• Defined EMEA yearly Marketing Strategy and coordinated implementation (Basics, In store, Online)
• Collaborated with Global stakeholders to bridge visions and needs
• EMEA interlocutor for new website, webstore and company rebranding
• Initiated & led EMEA digital initiatives such as A+ content and online content syndication
• Story-telling: Crafted umbrella stories for screen overlays, iPhone 4S, Smart TV...
• Responsible for Belkin On Tour partner event & IFA 2012
• Drove employee engagement and managed performance / Coaching
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Belkin
- Channel Marketing Manager EMEA
Roissy Charles De Gaulle
2010 - 2011
Increased the efficiency of the Graphic Design department and developed a range of marketing tools to support Sales.
• Established Service Level Agreements
• Defined / improved EMEA marketing processes and tracking
• Initiated & coordinated sophisticated product launch packs
• Initiated Event Kit for trade-shows and POS Reference Guide to simplify retail execution
• Invented the Belkin On Tour partner event concept: "All Belkin in a castle" & organized the 2011 edition
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KPN
- Rebranding Project Manager
2009 - 2010
Team of 3
• Led the redefinition of Ortel Mobile's visual language and coordinated implementation
• Coordinated new website creation
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Frog Consulting
- Owner
2009 - 2010
Consulting, copy (re)writing & translations
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InFocus
- Supervisor Marketing EMEA
2007 - 2009
Allocation of marketing budget (> $ 2m per year):
Development of brand awareness & sales through trade marketing, advertising & sponsorship Successful launch of 54 new products
Manage product launch-packs, POS material, give-aways…
Coordinate vendors and agencies, incl. PR, translations, warehouse, supply & printing
Manage ATL & BTL campaigns:
Analyse business reports & Work cross-functionally to define & implement the local or pan-European advertising campaigns & promotional activities
Brand management:
Brand champion for EMEA to ensure consistent use of the brand guidelines
EMEA representative in the Rebranding Committee (Decision & Implementation)
Communication:
Write the monthly internal EMEA newsletter
Coordination of the external communication
Creation of 2 end-users websites (www.infocus.fr, www.infocus.de)
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InFocus
- Channel Marketing Coordinator France & Southern Europe
2005 - 2006
Build up & implementation of the local quarterly Marketing plans :
Daily interaction with customers to implement actions (catalogues, web spots, incentives…)
Launch products & Implement promotions
Create / Update marketing tools
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Eden Park
- International Sales and Marketing Coordinator
2004 - 2005
Management of the business relationships with franchises, multibrand shops & brand corners
Supervision of 3 sales representatives / distributors
Creation or improvement of Sales tools:
Sales & orders analysis
Creation of special offers
Creation of catalogues & leaflets
itzerland)
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Editions Bréal
- Export Sales & Marketing Manager
2002 - 2003
Creation & development of a dedicated cell (+200% turnover within 1 year):
Recruitment of 5 sales representatives / distributors
Company’s representative on International Book Fairs
Negotiation of rights transfers (30 contracts)
Tenders: 70% of the deals won
Operational Marketing:
Definition of customers profiles
Creation & implementation of promotional actions & analysis
Drafting of sales arguments
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Prenatal
- Marketing Project Manager
2001 - 2001
Frame: Re-launch of the brand in France
Analyze market: competition, prices, trends…
Creation of marketing tools
Assistance with making 4 products catalogues, 3 guidebooks and promotional tools
Collaboration with doctors, Agency briefing, Follow-up of printers and vendors
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L'Oréal
- Press Attaché Assistant
PARIS
2000 - 2000
4 product launches:
Writing of press files & follow-up
Daily contact with agencies to organize press conferences
Relation with journalists
Incl. initiating the launch of a dedicated website
Press reviews
