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David DERRIEN

Aubagne

En résumé

Product Marketing & Strategy
Operational Marketing and communication
Leadership
High technology (contactless, medical application)

Mes compétences :
Communication

Entreprises

  • Soluscope - Directeur Marketing

    Aubagne 2016 - maintenant
  • Soluscope - Head of Marketing Group

    Aubagne 2012 - 2016 World leading company in medical endoscope hygiene.

    - Management of Product Marketing and Communication team (4 people)
    - Marketing Strategy and Roadmap definition
    - Product Launch
    - Marketing Collaterals (Sales tools, websites)
    - Product Global interface (Internal, Customer)
    - Competition analysis and Market trends
  • TAGSYS RFID - Product Marketing Manager

    2008 - 2012 Responsibilities
    - Market and competition analysis, Product Strategy, and RoadMap definition (RFID technology),
    - Build marketing collaterals and Go-to Market strategy to extend market share for specific segments, business development,
    - Product Management: ensure the coordination of all TAGSYS business, engineering and operation activities for RoadMap execution and Product Life Cycle management, from launch to End Of Life,
    - Pricing Strategy and Gross Margin Management.

    Achievements
    - Increase of product market share in specific segments as Laundry and Library,
    - Launch of innovative UHF offer for laundry market, TAM multiplied by 10,
    - Product offer optimization by cross-segment mutualization,
    - Significant Gross Margin improvement thanks to pricing policy,
    - Partner programs including training and certification.
  • TAGSYS RFID - Global Program Manager - Boston (MA)

    2006 - 2007 Responsibilities
    - Define Go-to-Market strategy for UHF technology and associated product roadmap,
    - Identify and close partnerships,
    - Customer RFID project management.
    Achievements
    - TAGSYS positioning as the expert in Item Tracking using UHF technology,
    - Launch of unique UHF label concept to address logistic and distribution application,
    - Deploy projects for distribution (mobile phone) and retail application (bookstore),
    - Lobbying and expertise in RFID standard committees,
    - Local presence in USA.
  • TAGSYS RFID - Project Manager

    2004 - 2005 Responsibilities:
    - Customer Project Management,
    - Implement innovative architecture and business process for RFID-based traceability.
    Achievements:
    - RFID deployment at Pfizer (healthcare) in manufacturing and distribution center to track and trace medicine,
    - Total project sales : 1Meuro.
  • Gemplus - Development Group Manager

    Meudon 2000 - 2003 Responsibilities:
    - R&D Team Manager (6 Engineers, Electronic, Radio-Frequency and mechanical expertise),
    - Project Manager (Product Development and Industrialization, budget 500keuros).
    Achievements:
    - Release of the first RFID reader platform on the market based on DSP (Digital Signal Processing) technology,
    - Customer Support to ensure the adoption of new products in various segments.
  • Gemplus - Product Development Engineer

    Meudon 1999 - 2000 Responsibilities:
    - Senior DSP Engineer (signal processing algorithm, embedded firmware, analog and digital hardware),
    - Development of RFID reader (Hardware and Software, Micro-Computing, Glue-logic, Analog Electronic and Radio-Frequency).
    Achievements:
    - Expert in DSP technology for Gemplus Tag department.
  • TechnoFirst - Project leader

    1994 - 1999 Responsibilities:
    - Project leader : development and industrialization of active noise control solution (automotive, aerospace and construction industry),
    - Design of Electronic devices for real time noise reduction (headset, embedded electronic board…),
    - Quality Assurance Manager.
    Achievements:
    - Development of Active Noise control solution in partnership with major industry actors (Dassault Electronique, Aldes, Renault Vehicule Industriel, Paulstra Hutchinson…),
    - ISO9001 certification.

Formations

  • ENSEEIHT

    Toulouse 1990 - 1993 Electronique / Traitement du Signal

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