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Diana CHAO

PARIS

En résumé

Mes compétences :
Management
Analyse de données
Trade marketing
Marketing stratégique et opérationnel
Organisation
Sens relationnel
Créativité

Entreprises

  • Beauté Prestige International (Shiseido Group) - Trade Marketing Project Manager

    2011 - maintenant From Sept 2012 up to now : Trade Marketing Project Manager Narciso Rodriguez & Elie Saab
    From Sept 2011 to Sept 2012 : Trade Marketing Project Manager Issey Miyake Fragrances
    From January 2011 to Sept 2011 : Assistant Brand Manager Jean Paul Gaultier Fragrances


    - Development trade plan according to marketing plan
    - Supervision and implementation of all trade activities of key accounts (Marionnaud, Douglas, Passion Beauté): podiums, window displays, head of gondolas, backwalls, sending motor means
    - Development of sale force materials for suppliers and commercials (BPI Box, newsletters, challenges)
    - Optimization of trade activities timing
    - Co-branding media and internet activities management in partnership with key accounts
    - Monitoring and analysis of retailers' results in sell-in/sell-out
    - Competitor monitoring
    - Brand Reviews
    - Commercial meetings organization (5 times per year)
  • Blu Inc Media - Assistant Project Manager

    2010 - 2010 Supported the Projet Manager in the Marketing Developpement strategy of Blu Inc Media:
    - Analysis and synthesis of all studies focus on luxury market in China
    - Analysis of chinese publishers' strategies : text translation, synthesis of principal information
    - Development of communication materials
  • Fauchon - Sales advertisor

    Paris 2008 - 2008 - Shelf management
    - Inventory Management
    - Communication material development
    - Selling
  • Le Pain Quotidien - Study Market

    2007 - 2008 - Monitoring and analysis of the health food restaurant sector
    - Qualitative and quantitative studies based on 400 persons
    - Recommandations development
  • BNP Paribas - Assistant Partnerships Project Manager

    Paris 2006 - 2006 - Improvment school association partnerships
    - Improvement customers loyalty by offering them regular products and services according to their needs
    - Management of customers accounts

Formations

  • ESAI (Shanghai)

    Shanghai 2010 - 2010 Master 1
  • ESSCA

    Angers 2006 - 2011 Master Marketing Produit

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