- Ensure and maintain the brand mission over our region (Europe & CEEMA)
- Regional Strategic Development and Creative Process with inputs & cultural sensivities of local markets
- Production follow-up (PPM, shooting, VI Master)
- Implementation & monitoring of Regional brand strategies in local markets
- Regional inputs & support for local brand activations
- Creation of Regional tools for local markets expertise
- Ensure the Worldwide approval process
**Local // Project management** OREO, TUC & MORGAN
Development of local campaigns and POS activation :
- Writing of creative brief / Workshop
- Creative follow-up
- Strategic recommendation
- Client presentation
- Finalization
Project management :
- Writing of creative brief
- Creative follow-up
- Management of editors for the creation of internal brand films
Copy adaptation for France :
- Brainstorming & writing of copy adaptation
- Translation of headlines, competitors advertising and of local recommendations
KR Media
- Chargée d'études Média
Paris2009 - 2009Bouygues Telecom -
Quantitative analysis, benchmarks target group & market, Meetings with media supports
Proximity BBDO
- Assistante Planneuse Strategique
Boulogne-Billancourt2008 - 2008Gémo - Club Med Gym - Nicolas - Kaufman & Broad
Benchmarks of client sector, trends monitoring, internal presentations, target survey.
Formations
London College Of Communication - Sup De Pub (Londres)
