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Eric MOURGUIART

PARIS

En résumé

Global sales force transition manager chez Imperial Brands, je dispose d’une expérience de plus de 25 ans dans le management en entreprise. Mon parcours professionnel m’a conduit à occuper des postes d’expatriés dans de nombreux pays. Aujourd’hui basé à Paris, j’interviens sur une zone géographique toujours très large, comprenant la France, le Proche et le Moyen-Orient, l’Afrique et l’Asie du Sud-Est.

Dans chaque structure commerciale du groupe, j’aide à repenser l’organisation afin d’aboutir à des profits plus conséquents avec une réduction des coûts de fonctionnement ou une hausse du chiffre d’affaires. Ces actions amènent à de multiples réflexions concernant les effectifs en place, les fonctions de chaque salarié, les actions de formation ou encore les outils Ressources Humaines en place. Ce travail se mène avec les équipes des ressources humaines en place. Un travail qui m’a demandé de mettre en avant mes compétences, mais aussi mes qualités relationnelles. Celles-ci passent à la fois par une écoute importante, une bonne flexibilité et un sens stratégique.

Ce juste équilibre professionnel passe également par une stabilité en dehors du travail. Cette énergie, je la puise dans différentes passions, actives comme pluri-culturelles. Le cinéma, la lecture font partie de mes centres d’intérêt, aimant cette source d’évasion unique tout en restant à proximité de mon domicile ou chez soi. Une façon aussi de développer l’imaginaire et le sens critique. Le sport, lui, demeure une bonne source de dépense d’énergie. Quand il est associé à des environnements naturels uniques, cela renforce encore le plaisir de sa pratique. C’est cette idée qui m’a amené à privilégier deux activités : le ski et le surf. Quoi de plus naturel, en même temps, en étant originaire de la côte basque ! Les deux, basés sur la glisse, offrent des sensations sans égal, associées à une technique de glisse à maîtriser. Une passion au cœur de la nature, toujours passionnante à pratiquer.

Mes compétences :
Supply Chain
Profit and Loss Accounts
Joint Venture
full African Senior Management
budgets
Taxation
Retail Outlets
Responsible for the initiation
Ensuring brand management
Develop deployment plans
Change Management
Business Development

Entreprises

  • Imperial Brands - Global Sales Force Transition Manager

    2014 - maintenant Global Sales Force Transition Manager Africa, Middle East & Indochina

    The 3FT (Field Force Fast Track) Project is aligning our field forces to the strategic requirements of our markets. The project accelerates delivery of operational excellence by providing focus, purpose and clarity to our field force to deliver our sales growth strategy.
    Key deliverables:
    * Engage with full African Senior Management team, through Division, Cluster, General Managers, Head of Sales & Head of HR to initially explain focus & purpose of 3FT initiative.
    * Introduce & Embed the 3FT Transition tool box that covers all areas of change management applicable to this project including Planning, communication, new ways of working & evaluation.
    * Collaborate with Group Sales & Marketing Operations team to identify & organize any Trade Marketing support / Tools needed such as Customer Classification, Coverage Strategy & Cycle Planning.
    * Support the transition of CRM Tools in conjunction with IS teams & market.
    * Responsible for the initiation and successful delivery of the 3FT transition through each market.
    * Provide a feedback & Learning process that enhances the 3FT model.
    * Develop deployment plans with the local management team.
    Closely support markets in Investment Application and submission to Division, Group Sales, Group 3FT & Group Finance
  • Seita Algérie - Seita Representative

    2011 - 2014 • Algeria is a 30 bn sticks market where ITG is operating through a license agreement with Staem, 65% SOM (same partner as PMI & JTI).
    Algeria is the Gauloises market No2 in the world (5.3 SE bn), West No1 in Africa (0.3 SE bn)
    ITG SOM: 17.9% (+3.6pp), Operating Profit: 46.8 GBP £m (+12.5%)
    Total ITG dedicated Headcount (direct & indirect): 103 - A&P Budget: 7.0 GBP £m
    • Key responsibilities:
    - Developing Business Plan, Setting strategic priorities & Controlling budgets to deliver on P&L targets
    - Managing Gauloises / West brands and Driving innovation to build / strengthen equity (Gauloises Crushball, Gauloises Add Free, West Black 14mg planned in FY14…)
    - Defining & Implementing through Staem effective sales & trade marketing activities to secure Route to Stores / Route to Shelves of full ITG portfolio within a highly informal trade environment
    - Overseeing our partner factory to ensure Staem is responding properly market demand
    - Managing on a daily basis all issues related to the licensing agreement (finance, legal, supply chain…) directly with Staem GM & /or any Managing Committee members
    - Bringing local view / perspectives when participating into internal / external discussion / negotiation related to the agreement
    - Maintaining & actively Managing the interfaces with Group / Region Sales & Marketing, CORA, Legal, Manufacturing & Supply Chain
    • Main achievements
    - Driving ITG volume growth up from 3.3 to 5.6 SE bn in 2 years
    - Re-launching West (after 2 failures) to reach 293 mn sticks in FY13 (vs.86 in FY11)
    - Setting up complementary Sales Force of 33 sales reps to call each week 5,500 Retail Outlets
    - Extending merchandising coverage from 4,000 to 6,500 R.O (from 21 to 36 merchandisers)
    - Developing & Implementing innovative “Route to Consumers” concepts: “merchandisers prescriptors”, “customer advocacy”…
  • ITL France - General Manager Northern & South Africa

    2009 - 2011 Markets:
    Algeria (License Agreement Staem) 3.3 SE bn / 12.2% SOM / O.P: 23.3 GBP £m
    Tunisia (Purchase Agreement) 1.7 SE bn / 10.5% SOM / O.P: 6.7 GBP £m
    South Africa (License Agreement BAT) 0.02 SE bn / 0.1% SOM / O.P: 0.1 GBP £m
    Libya (no Agreement) 0.01 SE bn / 0.1% SOM / O.P: -0.1 GBP £m
    Brands: Gauloises, West, Royale & Davidoff
    Headcount: 2 market managers (Algeria & Tunisia) + 9 people (2 Representative Offices) + 37 Third Party dedicated people
    • Key responsibilities
    - Defining the strategic & operational fit of the ITG brand(s) management within partner’s in-market strategy and portfolio management
    - Developing Business Plan, Setting strategic priorities & Controlling budgets for all 4 markets to deliver on P&L targets
    - Approving annual Brand plan, monthly cycle plan and any local developments to ensure brand management and A&P in line with international strategy, local brand potential & Altadis’ expectations
    - Overseeing implementation & Assessing effectiveness of sales, consumer & trade marketing activities
    - Adding value to licensee brand management by sharing brand experience, by offering any developments made available by Global Marketing and by fairly evaluating any local proposals
    - Maintaining & actively managing the interfaces with Group / Region Sales & Marketing, Manufacturing & Supply Chain
    - Building & Maintaining effective relationship with third party and distributors
    - Participating actively into any internal / external discussion / negotiation related to the agreements in place in each market
  • Altadis - Sales Regional Manager Americas (excl. USA), French Overseas Departments & Collectivities + Northern

    Paris 2004 - 2008 • Northern Africa : same as above
    • Americas
    - Argentina: 0.7 SE bn / 2.1% SOM / O.P: 0.5 GBP £m
    Follow up licence agreement with BAT (Parisiennes & Gitanes)
    - Brasil : 0.07 SE bn / 0.2% SOM / O.P: 0.1 GBP £m
    Set up & Follow up licence agreement with PMI (Fortuna)
    - Canada : 0.02 SE bn / 0.1% SOM / O.P: 0.2 GBP £m
    Follow up licence agreement with RBH (Gauloises & Gitanes)
    - Panama DFS : 0.2 SE bn / N/A SOM / O.P: 0.2 GBP £m
    Overseeing regional DFS operator sales activities
    Setting up Royale Club manufacturing agreement (Uruguay)
    • French Overseas Departments & Territories
    - Caribbean Islands (5 markets) 0.16 SE bn / 29.0% SOM / O.P: 1.1 GBP £m
    - French Pacific Islands (3 markets) 0.14 SE bn / 31.0% SOM / O.P: 0.9 GBP £m
    - Portfolio: Gauloises, Gitanes, Brooklyn, News, Royale & Fortuna
    Key responsibilities
     Defining & Implementing Seita in-market strategy
     Developing, Implementing & Executing annual cycle plans
     Maintaining & actively managing the interfaces with Group / Region Sales & Marketing, Manufacturing & Supply Chain
     Building & Maintaining effective relationship with third party and distributors
    Total direct reports: 4 Market Managers + 1 P.A (Paris)
  • Altadis - Sales Area manager Central America & Spanish Caribbean Islands - Business Development

    Paris 2001 - 2004 * Panama domestic market ;
    - Setting up Import Distribution Agreement with Brandon SA, local operator
    - Brands: Royale Club, Fortuna & Gitanes Blondes ;
    - Vol: 22 mn sticks / 1.9% SOM / O.P: -0.5 GBP GBP m
    Key objectives
    - Defining a Business model that could be implemented in the Region
    - Running full own operation in a test market representative of Latin American region (BAT & PMI duopoly)
    - Assessing Altadis strategic brands potential vs. PMI & BAT Local & International brands

    * ``White Spots'' projects: Cuba, Dominican Republic, Guatemala, Nicaragua & Bolivia
    Key objectives
    - Collecting & Analysing key market data: volume, price/ tax structure, legal environment, market structure...
    - Recommending business strategy incl. portfolio management
    - Identifying potential partners, Defining business model (incl. Supply Chain) & Negotiating collaborating terms
    - Building 3 years Business plan to be presented to Altadis Senior Management for final decision
  • Seita - Market Manager South Africa / Gauloises National Brand Manager

    1998 - 2001 Market Manager South Africa / Gauloises National Brand Manager
    FY01: 127 mn sticks / 0.2% SOM - TDC: 0.3 GBP GBP m
    * Managing overall Joint Venture Agreement Seita - Rothmans International (then BAT) ;
    * Controlling P&L of the Joint Venture ;
    * Approving annual Gauloises Brand Plan guidelines & Ensuring brand management in line with International brand
    strategy: manufacturing, marketing development, distribution & coverage planning...
    * Ensuring effective distribution (per channel) vs. other Premium brands
    * Driving consumer activation through direct management of the Gauloises promotions team (14 Rothmans employees)
    * Implementing BAT processes after take over from Rothmans International
    * Approving annual Gauloises Brand Plan guidelines & Ensuring brand management in line with
  • Seita - Market Manager Argentina

    1997 - 1998 Market Manager Argentina
    FY98: 1 bn sticks / 3.5% SOM - TDC: 1.2 GBP GBP m - Vol Gitanes: +40% vs. 96
    * Key responsibilities:
    - Managing overall License agreement Seita - BAT (Gitanes & Parisiennes)
    - Approving annual Parisiennes Brand Plan guidelines & Ensuring brand management in line with Seita
    requirements: manufacturing, marketing development, distribution & coverage planning...
    - Setting the Gitanes Blondes in-market strategy ;
    - Ensuring BAT effective distribution of Gitanes by maintaining very close working relationship with Key
    Account managers and main wholesalers
    - Developing, Implementing & Executing Gitanes TTL Plans
  • Seita Distribution - Regional Sales Manager (Eastern Paris)

    Crissey 1993 - 1996
  • Kiloutou Rental - Regional Sales Manager

    1992 - 1993
  • Europcar Car Rental - Regional Sales Manager SMB (Paris)

    1990 - 1992 Regional Sales Manager SMB Paris
  • Europcar Car Rental - Sales Representative Bordeaux

    1986 - 1989
  • Xerox - Sales Representative

    Saint-Denis 1985 - 1986

Formations

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