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Fanny DE FERRIÈRES - YABLONSKY

YANGON

En résumé

Well experienced in point-of-sale promotion, print ad and digital media (display and website usability). Adept in discerning project requirements and communicating client needs to creative teams. Build good level relationships and manage the daily work flow of concurrent projects to ensure deliverables are completed on time, on budget and on strategy. Management of brand manager junior.

Social skills : interpersonal skills, ability to work in team, anticipation and organization into a hierarchy of actions, enthusiasm and energy, adaptability and autonomy.

Advertising skills : taking in hand and daily accompanying of clients, project and budget management, zoning and usability of websites, events.

Mes compétences :
Web
Publicité
Gestion de projet

Entreprises

  • Grenade&Sparks - Brand Manager senior

    2011 - maintenant Serving as the primary liaison between agency staff, client marketing teams and outsourced vendors. Define client requirements and project parameters and guide teams in the development and delivery of campaign strategy and multimedia collateral. Adhere to budgets, oversee account billing and communicate updates to client teams.
    clients : kiloutou (equipment rental), Vinci Immobilier Commercial, AAA (Aluminum Architect Association), Parme Avocats (lawyer firme)

    Highlights: Kiloutou
    * Project-managed the annual commercial actions plan (dozens of campaigns) and a twenty others campaigns per year.
    * Collaborated with clients from concept to production and launch of the makertplace kiloutou.fr (webseries, print, webgame, display, radio, social-media campains).
    * Dozens of campains with shootings or 3D modeling (Heating, green spaces, barbecue day, air conditioning, corporate…promotion).
    * Played a lead role from the beginning of the client at the agency during 3 years, maintaining ongoing communications with a very tight relationship with category managers and marketing directors.

  • Megalos & company - Chef de projet

    2007 - 2011 B2B clients : Google - strategic thinking of conquest, development of recommended actions for AdWords . Implementation of the operations and monitoring of project brief to the achievement of on and off-line advertising campaign (direct marketing, relationship marketing and events to conquer communities such as developers, media agencies, content partners)

    B2C clients :
    * Brand strategy and implementation, editorial materials, catalogs, POS tools and ILV (La Grande Récré)
    * Websites : design, adaptability, follow up of the development of www.confort-sauter.com, CRM action through games (Géant Casino) and B2B and B2C websites of CIV (meat information center)

    Health clients (“CRM Santé” department): Novartis, Pfizer, Sanofi
    Launch with a doctor of different health coaching prevention websites. Bidding, operational implementation, back office management, medical management and preventive content and monitoring of projects.

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    Projets WEB au sein de l'équipe Santé : Gestion de projets ON : sites d’accompagnement et de coaching de prévention santé. Mise en œuvre opérationnelle, gestion backoffice, gestion du contenu médical et préventif et suivi de projets.
    Comptes : Novartis, Pfizer, Dr Office

    Projets 360 : Réflexion stratégique, et ergonomique. Mise en œuvre opérationnelle ; production de site, campagne de publicité on et off, déclinaison d'outils print et de supports éditoriaux.
    Comptes : Sauter, La Grande Récré, CIV, Google

    Projets évènementiels : Mise en œuvre d’opération de marketing relationnel dans le cadre de la stratégie de conquête et de fidélisation auprès de différentes communautés (Google Academy AdWords, Creative Lounge, DevelopperDay).

Formations

  • Université Paris Dauphine

    Paris 2007 - 2008 master degree of communication & advertising : Traineeship 4 days/week at Singapour advertising agency - Paris
    Half time in english speaking classes - All projects presented in english

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    Formation en apprentissage, au 4/5ème chez Singapour (CRM Company Group)

  • Université Paris Dauphine

    Paris 2006 - 2007

  • Université Paris Dauphine

    Paris 2005 - 2006 third year of a three-year bachelor degree of business and economics - Third year of bachelor degree in Valencia, Spain (universidad politecnica de Valencia) - Erasmus Program

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    L3 dans le cadre du programme Erasmus, à Valence en Espagne

  • Université Paris Dauphine

    Paris 2003 - 2005 2 years of a three-year bachelor degree of business and economics

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