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Liebherr France S.A.S. - Colmar - France
- Product Manager BRICS countries - Hydraulic Excavators
2012 - maintenant
Gather VOC (Voice of Customer), analyse competitive offering, test competitive products and transform into functional requirements
Establish complete product requirements
Cooperate with engineering department during development phase (i.e. fine tune requirements) and approve proposed solutions
Define product configuration for the various BRICS territories
Develop product brochures in cooperation with marketing department
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Briggs & Stratton France, Paris, France
- After Sales – Category & Pricing Manager – Europe
2009 - 2011
01/10/2009 - 31/12/2011
Marketing support for the European after sales division – Strategy & campaigns development and implementation in dealer and mass retail channels (i.e. Genuine Parts campaign) - Marketing budget management - Advertising.
Product Margin Management & European Price Positioning – Responsibility for annual pricing and margin achievement – Establish pricing for new parts and replacement engines.
Summer & Winter Pre-Seasons management – Establish annual line-up and promotional pricing in order to fill customers’ shelves before competition. Create all related marketing documents. Coordinate parts availability with Distribution Center and promotion timing with Sales Managers.
Ensure that parts are available in the European Distribution Center for the introduction of new engines and products.
Category management & Pricing verification for MEA since April 2011.
(Briggs & Stratton is the world leading manufacturer of small gasoline engines used mainly in lawn and garden equipment).
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Briggs & Stratton AG - Altendorf - Switzerland
- After Sales – Category & Pricing Manager – Europe
2008 - 2009
01/01/2008 - 30/09/2009
See job description above - This was the same job in a different location
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Caterpillar Belgium SA
- Core Excavators Senior Product Specialist - EAME
Saint-Denis
2007 - 2007
01/09/07 – 31/12/07
Caterpillar Belgium S.A. – Core Excavators Commercial Division
Senior Product Specialist (models from 25 to 50 tonnes)
Coordinate commercial input into NPI (New Product Introduction) programs.
Provide input and direction for new product programs, including strategic product development work, as member of a multi-disciplined, worldwide NPI Team.
Gather VOC (Voice of Customer) data, identify competitive pressures, and analyze product needs/inadequacies (incl. development of plans to capture VOC, coordination and support to obtain data).
Transform VOC into product functionality and needs.
Analyze and report on EAME industry trends and opportunities, new technologies and competitive trends.
Support marketing companies in achievement of business plan.
Support dealers and marketing company on technical and applications inquiries
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Caterpillar S.A.R.L. - Geneva - Switzerland
- Products and Segment Specialist - EMEA - Waste Handling Products
2003 - 2007
15/08/03 – 31/08/2007
Products and Segment Specialist - EMEA
Waste Handling Products
Industrial Markets Marketing Division
Prepare and meet EAME annual business plan, based on industry forecast, and target margins for landfill compactors, wheel dozers and all waste handling related product sales in the segment - Monitor competitive market shares – Monthly Sales and Shipment forecasts.
Monitor competitive pricing and adjust accordingly if needed and if feasible based on margin objectives.
Develop segment strategy, marketing & promotion plans, marketing campaigns and brochures for products used in the segment.
Work with product groups on availability questions, machines configurations modifications & technical inquiries.
Define, with product group teams, product improvements and future line of products with waste handling packages, and ensure the range of products meets the industry needs.
Manage dealers’ technical, availability, configurations, commercial and marketing inquiries.
Act as consultant for the selection and recommendation of heavy machinery for waste handling application. Requires analyzing the site, machines utilization and operating technique, and then recommend potential improvement and machines selection.
Present and promote Products to customers (private or public).
Organize machines demonstrations & customer seminars (~200 attendees).
Organize product training to dealers.
Organize competitive testing and develop competitive analysis.
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Caterpillar Belgium S.A.
- Special Products Project Engineer (Niche Segments) - EAME
Saint-Denis
1999 - 2003
12/04/99 – 15/08/03
Caterpillar Belgium S.A. – Hydraulic Excavators Commercial Division
Special Products Project Engineer (Niche Segments - Demolition, Material Handling, Long Reach Excavation, Ditch Cleaning and Customizations)
Prepare and meet EAME annual business plan and target margins.
Manage Special Products pricing and margin.
Manage dealer’s technical, commercial and marketing inquiries.
Support dealers and customers in machines and configurations selection.
Develop and maintain Special Products literature/brochures.
NPI (New Product Introduction): Gather VOC, define and initiate new products - Define improvement to existing products - Follow-up improvements and new products through NPI.
Monitor competitive products.
Organize competitive testing.
Organize product training and presentations.
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SmithKline Beecham Pharmaceuticals
- Project Manager
1997 - 1998
08/08/97 - 31/12/98
SmithKline Beecham Pharmaceuticals Heppignies, Belgium
Engineering Department
Project Manager
Complete management, preparation and supervision of various projects related to the maintenance and improvement of the production tool, as well as building transformations: walls, ceilings, ground, draining, steel and stainless steel piping, electricity, air conditioning, etc.
These projects required cost estimation, contractor bidding, contacting contractors, planning definition and supervision of work performed by subcontractors and internal team, as well as the supervision and management of a small internal team and sub-contractors teams.
A global budget had been allocated for the completion of the project.
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Caterpillar Belgium S.A.
- Study and System Specialist.
Saint-Denis
1996 - 1997
04/11/96 - 07/02/97
Caterpillar Belgium S.A. - Logistics Department
Study and System Specialist.
I joined Caterpillar Belgium for one month of internship, sponsored by the Belgian Newspaper “La Libre Belgique”.
At the end of the internship, I joined Caterpillar as temporary employee.
I was assigned the project to extend Caterpillar Belgium's small parts distribution process to facilitate production in other Caterpillar plants in Europe.
The main task consisted in mathematically formulating and generalizing the process, and implementing it in the IT systems.
