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Investessor – Les Angels de Paris – Île-de-France
- Business Angel
Boulogne-Billancourt
2016 - maintenant
Le sourcing et l'instruction de dossiers de start-up Cleantech
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Investessor – Les Angels de Paris – Île-de-France
- Business Angel
Boulogne-Billancourt
2016 - maintenant
Le sourcing et l'instruction de dossiers de start-up Cleantech
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Financière du développement Durable
- Entrepreneur
2016 - maintenant
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Financière du développement Durable
- Entrepreneur
2016 - maintenant
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Pernod Ricard Americas
- VP Marketing & Commercial Development
PARIS
2010 - 2016
Active leadership on marketing & sales teams for North America & Latam for all brands (Absolut Vodka,
Jameson Irish Whiskey, Chivas Regal...)
Key highlights:
* Directly led and implemented restructuring of the marketing teams across the Americas, to embed digital
and real-time proactivity into the organization. Impacting over 100 people in the region, this included the
definition of current structures, new jobs creation and recruiting, process and accountability management,
amongst other tasks.
* Drove the Digital Acceleration roadmap across 9 international markets in Americas, ranging from
Social media framework activation, Data Smart activation and CRM, E-commerce, and transformation of
Marketing organization.
* Led the digitization of Consumer and Shopper insights generation through adoption of new tools, such as
social listening and proprietary DMP
* Promoted best-in-class commercial practices and led growth of emerging channels (Luxury, Hometainment)
* Strategic coordination of price monitoring cross-markets
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Pernod Ricard Americas
- VP Marketing & Commercial Development
PARIS
2010 - 2016
Active leadership on marketing & sales teams for North America & Latam for all brands (Absolut Vodka,
Jameson Irish Whiskey, Chivas Regal...)
Key highlights:
* Directly led and implemented restructuring of the marketing teams across the Americas, to embed digital
and real-time proactivity into the organization. Impacting over 100 people in the region, this included the
definition of current structures, new jobs creation and recruiting, process and accountability management,
amongst other tasks.
* Drove the Digital Acceleration roadmap across 9 international markets in Americas, ranging from
Social media framework activation, Data Smart activation and CRM, E-commerce, and transformation of
Marketing organization.
* Led the digitization of Consumer and Shopper insights generation through adoption of new tools, such as
social listening and proprietary DMP
* Promoted best-in-class commercial practices and led growth of emerging channels (Luxury, Hometainment)
* Strategic coordination of price monitoring cross-markets
-
Pernod Ricard Spain
- Marketing Director
2004 - 2010
Gained #1 position in market from well established global competitor through innovative brand building.
Recruited and developed a high-performance team
Pioneered Experiential marketing and Content creation through innovative partnership with entertainment
industry (Music industry, ITunes)
Kick-started social media marketing in the company
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Pernod Ricard Spain
- Marketing Director
2004 - 2010
Gained #1 position in market from well established global competitor through innovative brand building.
Recruited and developed a high-performance team
Pioneered Experiential marketing and Content creation through innovative partnership with entertainment
industry (Music industry, ITunes)
Kick-started social media marketing in the company
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Pernod Ricard Headquarter
- Whisky & Rum Category Director
2001 - 2004
Responsible for Brands portfolio strategy.
Contributed to new brands integration following M&A.
Strategic Support to key local affiliates.
Design of Marketing Powertools. Internal speaker in skills development program.
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Pernod Ricard Headquarter
- Whisky & Rum Category Director
2001 - 2004
Responsible for Brands portfolio strategy.
Contributed to new brands integration following M&A.
Strategic Support to key local affiliates.
Design of Marketing Powertools. Internal speaker in skills development program.
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Pernod
- Marketing Manager
PARIS
1997 - 2000
lead a team to restage and commercially relaunch key local brands Pastis 51, Suze, Pernod and premiumize
through innovation
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Pernod
- Marketing Manager
PARIS
1997 - 2000
lead a team to restage and commercially relaunch key local brands Pastis 51, Suze, Pernod and premiumize
through innovation
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Mondelēz International
- Brand and Innovation Manager
CLAMART
1990 - 1997
Leveraged all FMCG techniques to grow brands franchise: Malabar, Krema, Café Grand-Mère,
and develop market shares on several categories (Confectionery, Coffee)
Dedicated Innovation Manager on Kids confectionery during 2 years
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Mondelēz International
- Brand and Innovation Manager
CLAMART
1990 - 1997
Leveraged all FMCG techniques to grow brands franchise: Malabar, Krema, Café Grand-Mère,
and develop market shares on several categories (Confectionery, Coffee)
Dedicated Innovation Manager on Kids confectionery during 2 years
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Groupe Bernard Hayot
- Sales Manager
1989 - 1990
Commercial development of a Fast food Pastry business
Compétences et expertise ,
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Groupe Bernard Hayot
- Sales Manager
1989 - 1990
Commercial development of a Fast food Pastry business
Compétences et expertise ,
