Lyon
RETROUVEZ GRATUITEMENTLe résultat des européennes à Paris.
Thanks to my personal experience, background and education I always enjoyed multicultural environments. I like to help corporate organizations to manage businesses in innovative & diverse environments.
I am Experienced in driving growth, projects & development , in managing organization in different countries (Europe and Asia).
Expertise is marketing in BtoB business, from sourcing and products development in PPE ( safety equipment) to marketing tools to bring them to market
Expertise in Events organization ( fairs, Public relation, Sports Events , marketing & logistics for Sports Events, Conference & congress ..)
my vision : Developing motivated and committed teams, empowering delegation, and create a mindset of participative management to shape and implement sales and marketing goals, strategies and plans, are critical drivers for an harmonious growth.
My passion is to develop and run performing route to markets, focusing on end-users satisfaction, and where needed do this in cooperation with retail and/or distribution (BtoB and BtoC)
My specialties are;
1. Projects management
2. Market positioning (segmentation; pricing; branding; innovation/rejuvenation; competitive advantage; added value creation; category management)
3. Road to market (channel marketing distribution/retail/www; distribution strategy; push and pull customer approach; “hunting’ and ”farming” sales approach, sales and marketing team leadership; solution selling versus product selling; market development pioneering/defending/growing market environments)
4. Marketing & training tools
5. Key accounts management
My main achievements are :
• global PPE products range development & route to market
• global PPE sourcing
• Key Accounts managment
• Athletics Events organization in IAAF environment
• Managed up to 150 persons in Events organization – Managed up to 300 volonteers – capacity to create motivation
Specialities :
Organization
Multicultural organization
Mobility between Europe & Asia
Team management
Mes compétences :
Sourcing international
Marketing opérationnel
Développement commercial
Marketing produit
Événementiel sportif
Gestion grands comptes
Étude de marché
Evénementiels et salons
