Jean-Philippe LIONNET

En résumé

Entreprises

• Reebok - Global Senior concept-to-consumer and business developpment manager

  Voisins le Bretonneux 2016 - maintenant - Drive Kids apparel category towards 2020 plan.
  - Drive quick-to-market apparel projects
  - Build new distribution in Europe for lifestyle footwear and accessories
  - Develop BtoB offer with gyms and health clubs
  

• Reebok World - Global senior category manager kids

  2014 - 2016 - Established the new Kids apparel category : business development strategy, distribution channeling and range structure.
  - Driving the category seasonal apparel & accessories product strategy and concept to consumer execution.
  - Manage the DISNEY license development and execution.

• Reebok World - Global Concept-to-consumer Manager sportswear apparel

  2012 - 2014 - Drove +30% business in casual apparel worldwide.
  - Executed the 3 years development plan: seasonal range concepts per region and distribution, marketing support.
  - business development : developed a quick-to-market development process to support range renewal and sales on events.
  - brand activation: driving partnership with Street workout Federation, athletes contract and social media activation.

• REEBOK Global - Concept-to-Consumer - Manager

  2012 - 2014 REEBOK Global - Concept-to-Consumer Manager sportswear apparel
  - Drove +30% business in casual apparel worldwide.
  - drove the 3 years development plan: seasonal range concepts per region and distribution, marketing support. ;
  - business development : developed a quick-to-market development process to support range renewal and sales on events. ;
  - brand activation: driving partnership with Street workout Federation, athletes contract and social media activation.

• Reebok EMEA - EMEA Merchandiser manager- sport casual apparel Men

  2011 - 2012 - Drove +12% business in casual men apparel business in EMEA.
  - Built the regional assortments, developed account specific offers
  

• REEBOK - Merchandiser

  Voisins le Bretonneux 2011 - 2012 REEBOK EMEA - Merchandiser sportswear apparel Men
  Netherlands - Drove +12% business in casual men apparel business in EMEA.
  - Built the regional assortments, developed account specific offers.

• ADIDAS - Category Manager

  2007 - 2011 France - Drove +69% business in adidas football and rugby global licenses (FFF, OM, OL, ASSE, SFR).
  - concept definition with the asset, range construction, business and distribution planning, launch toolkit preparation.

• ADIDAS - Category manager France - football licensed & rugby

  Strasbourg 2007 - 2011 - Drove +69% business in adidas football and rugby global licenses (FFF, OM, OL, ASSE, SFR).
  - Concept definition with the asset, range construction, business and distribution planning, launch toolkit preparation.

• ADIDAS - Sales Representative

  2005 - 2007 France - Achieved +33% on 150 accounts (sports and fashion distribution).

• ADIDAS - Sales representative footwear - France Est

  Strasbourg 2005 - 2007 - Achieved +33% on 150 accounts (sports and fashion distribution).

Formations

• Essec

  Cergy Pontoise 2003 - 2004 Master of Marketing and management

• 2003 - 2004

• Essec

  Cergy Pontoise 2003 - 2004 Master of Business Administration
  
  Marketing and Strategy

• ECOLE SUPERIEURE DE COMMERCE EXTERIEUR (Paris La Défense)

  Paris La Défense 1999 - 2003 stratégie internationale / management de projet

Réseau

• Alexandre BARRACHINA

• Antoine BELNAT

• Benoit CAPALLERE

• Chantal LENFANT

• Cyril HUOT

• Julie STAEL

• Julien HERVE

• Larbi Sami KHEMISSI

• Nicolas CANIEZ

• Thomas GODARD