Kate FRIEZE EL MEHDAOUI

En résumé

Entreprises

• Wemanity - Product Owner

  Paris 2015 - maintenant Markets are changing very quickly. Companies need to be entrepreneurial,
  competitive and even disruptive to keep the pace. While at the same time they need
  to be human, collaborative and open to spark creativity.
  It is the mission of Wemanity to bridge the gap between the innovative and
  entrepreneurial startup mentality and the need to sustain, evolve and strenghten
  existing business models. We strive for agility in the broadest sense of the word. Agile
  Systems, Agile People, Agile Innovation.
  We are an extremely entrepreunerial community of agile & digital talent. A curious and
  agile driving force, who work for companies that are entrepreneurial themselves.
  Because we are WEmanity
  The Agile Driving Force

• EUROPCAR INTERNATIONAL - Scrum Product Owner & Senior Online Product Manager

  2009 - 2015 Owned digital product backlog: Write user stories and acceptance criteria, prioritisation, participation in Agile ceremonies (daily stand-up, retrospective, demo, sprint planning)
  → Analysis and prioritization of business and technical requirements
  → Product vision construction, portal and module architecture conception, front and back end
  interface conception
  → Team motivation and close collaboration with Scrum Masters
  
  Management of projects to redesign websites and apps (desktop, iOS, Android, tablet), selection and implementation of CMS and web analytics tools:
  → Collection and analysis of requirements, risk analysis, specifications
  → Customer journey conception, creatives, user testing
  → Coordination with steering committees
  → Definition of KPIs and results analysis (Google Analytics, ComScore, AT Internet, Xiti, Tag
  Commander)
  
  Coordination of 15 countries to meet project milestones and deliver high‐quality output:
  → Lead international workshops (40+ people)
  → Training (CMS)
  → Creation of wikis and tools to coordinate and follow-up with teams
  
  -ECommerce strategy and roadmap planning (UX research, user studies, benchmarking, ROI analysis)
  
  -MVT roadmap owner with aim to optimize booking journey, increase conversion and order value
  
  -Implementation of online marketing actions for a portfolio of partnerships (Airline, Hotel, Car Manufacturers)
  
  -Managed a team of 3 FTEs (1 PO mobile, 2 junior POs)

• REDCATS GROUP - Web Marketing Administrator

  2008 - 2008 REDCATS GROUP - subsidiary of PPR Group - eMerchandizing Jessica London/Onestopplus.com brands ;
  - Configured and launched online marketing initiatives for retail brands; managed positioning of partner ads, drove external campaigns to meet objectives, researched programs to increase web presence (blogs, newsletters, fidelity program); started Facebook viral marketing campaign.
  - Managed direct marketing campaigns for emails and newsletters; oversaw customer feedback forum (internal review, publication), brought value to the brand by collecting structured feedback from customers.

• La Redoute - International Web Coordinator

  Roubaix 2007 - 2007 While at La Redoute, a large subsidiary of PPR Group specializing in French fashions at accessible prices, I orchestrated the planning and completion of women’s, men’s, and children’s apparel, and home décor online web marketing operations principally for Austria, Switzerland, Belgium, Spain, and Portugal. That is to say that I managed the coordination between the design studios, HTML and XML integrators, merchandise production teams, all other interested parties in France, and the European subsidiary countries.
  Once a project had completed its run online, I analyzed and evaluated the commercial success of these operations using tracking programs such as Omniture.
  I presented detailed results on a weekly basis to the International Marketing Director and the entire International Web team.

Formations

• Groupe ESC Clermont

  Clermont Ferrand 2007 - 2008 Master in Management
  
  Focus: International Marketing and Management (top 10%)

• University Of Kansas (Lawrence)

  Lawrence 2006 - 2008 Master of Business Administration
  
  : Master of Business Administration (MBA)
  Focus: Marketing, International Commerce (top 20%)

• Colorado College (Colorado Springs)

  Colorado Springs 1999 - 2003 Bachelor of Arts
  
  Focus: International Marketing and Management (top 10%)
  : Bachelor of Arts (BA)
  Focus: Double-major in Business Economics and Dance (top 20%)
  International travel, design, geekery, reading, dance, fashion, music, multiculturalism

Réseau

• Catherine BRESSON CHARRON

• Daniel ORINA

• Laetitia DUPONT

• Maëlle BONNET

• Miguel FERNANDES

• Miriam TEJEDOR ROMERO

• Mohand SI HADJ MOHAND

• Nadine DAOUT

• Sandrine COLIN

• Siham EL HAÏL