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Laetitia PRUSZKO (COCAGNE)

Saint-Ouen

En résumé

J’ai effectué l’essentiel de mon parcours professionnel dans le métier de la distribution de produits audio/vidéo de luxe, et plus précisément chez Bang & Olufsen France, en tant que Responsable Marketing & Communication.

Développer l’image de marque d’une entreprise distribuant des produits à l’ADN très marquée sur un secteur niche, par des opérations de communication et de marketing très soignées et ciblées, est mon savoir-faire.

Autonome et dynamique, je désire aujourd’hui donner un nouvel élan à ma carrière professionnelle et mettre mon expertise en Marketing & Communication au service d’une marque incarnant des valeurs fortes et/ou distribuant des produits rares, de qualité et à l’approche innovante.

Mes compétences :
Luxury
Travel
International

Entreprises

  • BSH Electromenager - Marketing Manager

    Saint-Ouen 2010 - maintenant

  • Bang & Olufsen - Marketing Manager

    2004 - 2010 Responsible for the strategic global marketing activities including operational support and business development for 60 Bang & Olufsen stores in the French market. Report directly to international headquarters and regional marketing manager.


    EVENTS
    - Responsible for conception, organization, and execution of mobile in-store events designed to develop clientele loyalty
    - Manage combined annual budget of approximately 500,000 Euros
    - Initiate and execute medium sized (averaging 500 attendees) event partnerships with complimentary luxury brands and institutions in the French market including Yves Saint Laurent, Céline, Hugo Boss, Louis Vuitton, the Ritz, Apicius, and Le Fouquet’s
    - Negotiate co-sponsorship for BMW Golf Trophy to develop new channel to target segment
    - Lead clientele communications efforts including design of event invitations, printing, distribution, and agency relationships
    - Responsible for on-site coordination of events

    COMMUNICATION
    - Create and execute media plan designed to generate traffic in stores and compliment global marketing strategy
    - Approve design of ads for local retailer communications including copy, brand image standards compliance, and choice of advertising medium

    DIRECT MARKETING
    - Facilitate quarterly brainstorming sessions with marketing team to theme for offers
    - Manage design, drafting, and distribution for mailings sent to over 160,000 clients annuallly
    - Supervise maintenance and population of clientele database

    INTERNET
    - Created innovative extranet website designed to communicate the marketing strategy and activities to stores
    - Define the division’s Electronic Marketing Strategy
    - Supervise project to translate international website in to French and and the development of local store webpages

    BUSINESS DEVELOPMENT
    - Responsible for strategic initiative to identify and initiate relationships with potential store investors
    - Present marketing activities in meetings with prospective investors
    - Review marketing plans for new store openings

    MISCELLANEOUS
    - Supervise product placement in movies
    - Manage relationships with public relations agencies and suppliers

  • Noticias B2B - SALESPERSON & MARKETING ASSISTANT

    2003 - 2003 Participated in the launch of the company Noticias B2B dedicated to online news release publication. Tripled the portfolio of clients and closed the first order of the company since its launch.

    - Managed a portfolio of diverse Spanish clients (non-government organizations, foundations, and information technology companies)
    - Conducted trade talks and sold services to Spanish and French companies
    - Represented company at professional exhibitions
    - Identified potential partners to exchange advertisement banners on the website
    - Took part in various marketing and strategic planning sessions
    - Created strategic analysis of the communication market in Spain and internet audience
    - Initiated and planned the development of the inaugural company newsletter

Formations

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