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Lallement MICHEL

paris

En résumé

• A business executive with an extensive experience of media sales companies and sales teams management, a very good knowledge of retail advertising market and a solid experience in launching innovative business models• Proven abilities to perform relevant SWOTs/ to identify the ways to improve companies’sales, productivity and bottom line/ to re-make and re-model in a creative way (marketing, sales strategy ,e-crm,work flow..) / to seek out new ways to expand and diversify the business/ to launch new concepts and start up companies/ to evolve in management frameworks requiring break even point constant adjustment / to introduce new communication solutions on retail markets

•Strong business acumen. Creative marketing. Analytical thinking, problem solving, communication and entrepreneurial skills.

Spécialisations :
• Companies and sales network management• New digital solutions in geolocation/ leads generating/ web-to store/ Search engine advertising/ Web presence optimization/ Tracking• New companies/ JV/partnerships start up • Excellent knowledge of retail advertisers• Productivity improvement• Staff training • Remodelling marketing and break even point• Branding strategies• Digital transformation

Mes compétences :
Network management
Partnerships
Productivity
Staff Training
Start up
Advertising
Display Advertising
SEM
Team building
Sales Force
SEO
Retail marketing
Géolocalisation
Webmarketing
Stratégie digitale
Business Transformation

Entreprises

  • Proximedia France - Directeur Général

    paris 2016 - maintenant Proximedia est la division de Publicis Groupe dédiée à la communication digitale locale. Présent dans 4 pays ( Belgique, France, Espagne et Pays-Bas), Proximedia compte 55 000 clients et 550 employés. La société est leader dans le secteur de la commercialisation de solutions de communication et de génération de leads géolocalisés en Sem/Seo/Display.
  • Proxistore - Country Manager

    2014 - 2015
  • Geolid - Managing Director

    Lyon 2011 - 2014 Leads generating / Search engine advertising/ Web presence optimization/ Tracking
  • Toptickets Filiale TF1/Artemis/Recruit - Managing Director

    2007 - 2011 Launch of the french version of the japanese free magazine "Hot Pepper"("HEC Top Com Brand Media innovation 2009 "with spotify.com and M6Replay)
    Restructuring headquarters reducing 50% of the initial break-even point
    Creating innovative Ipad application and e-learning platform for salesteam
  • COMAREG Filiale Vivendi - Managing Director

    2002 - 2004 Seeking out new business development opportunities . Managing diversification subsidiaries . Complete reorganization of bonjour.fr leading to economic balance and strong profitability .
  • A NOUS PARIS (LYON/MARSEILLE/LILLE..) Filiale Roularta/Comareg/Métrobus - Managing Director

    1998 - 2007 Launch of the fist french newspaper with editorail content . Achieving economic balance and launch of a multilocal network of editions .
    Positioning a referent media brand very innovative in brand content and custom publishing ( 30% of its turnover with major brands like Nike, Eurostar, Adidas, Nokia..)
  • Métrobus Filiale Publicis - Deputy Managing Director

    1995 - 2002 Creation of new concepts of press and display formats . Renewal of the key contract of Parisian subway . Complete revision of computer systems .
  • COMAREG Filiale Vivendi - Deputy Managing Director

    1990 - 1995 Management of the sales network . Implementation of an national brand ("Bonjour") and new telesales netwok . Creation of marketing and human resources servives with intrenal training schools.
  • Havas Ouest-France - Deputy Managing Director

    1986 - 1990 Management of the sales network . Creating marketing and human resources with intrenal training schools.
  • Havas Media Ouest - Managing Director

    1983 - 1986 Publihing of monthly regional editions (Tele 7 jours, Marie-Claire, Elle, Paris Match..). Seeking out new business development opportunities for Havas and Ouest-France Groups

Formations

  • EM LYON

    Ecully 1979 - 1982 EM Business School

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