Luciano ALIBRANDI

En résumé

Entreprises

• Nvidia - Director of Corporate Marketing

  Courbevoie 2011 - maintenant - Orchestrated PR dominance of consumer media coverage, securing 100% market share increase
  - Drove Digital Marketing in over 20 languages; grew Unique Monthly Visitors by 60%
  - Built 30 Social Media outlets in 11 countries, with a current reach of 5M unique users
  - Launched new product with biggest Indian Bollywood movie star, reaching 15 Million viewers
  - Created internal Portal for Events, Reviews and Web, tracking effectiveness and KPIs
  - Led team of 35 internal and 15 external

• Nvidia - Director of Public Relations

  Courbevoie 2002 - 2011
  - Created internal PR team of 10 execs and a network of 12 Pan-European agencies
  - Created PR messaging and positioning for all NVIDIA products
  - Oversaw launches and reviews for 80+ new products/technologies (GeForce, Tegra, Quadro, Tesla)
  - Organized multi-national executive media tours and corporate events
  - Acted as EMEAI Spokesperson for TV, Radio, Web, Print in over 800 interviews
  

• 3dfx - Director of Public Relations

  1999 - 2001 Developed and executed corporate and product PR initiatives. Served as chief regional spokesman in numerous press conferences, live interviews and radio and television interviews. Led staff of three and six agencies, reporting to Regional VP of Sales and Marketing.
  - Oversaw EMEAI launches for 10 + new products of the Voodoo 3, 4 and 5 family
  - Achieved well over 300 awards in Press Reviews resulting in 25% sales increase
  - Defined and built an EMEAI PR internal team of 3 and a network of 6 PR agencies
  - Drove EMEAI PR strategy and execution at industry and consumer events
  - Managed budget in excess of $1M
  

• STB Systems - Head of Public Relations EMEA

  1996 - 1999 Led staff of three and five external agencies, while reporting to Regional VP Sales and Marketing. Responsible for all Pan-European PR activities; handling technical and consumer media. Main spokesperson in Europe handling all press inquiries and interviews.
  - Developed competitive analysis, product positioning and messaging securing winning reviews
  - Created and managed internal PR team of 3 and a network of 5 PR agencies across 10 countries
  - Enhanced relationships with media propelling company notoriety through smashing reviews and covers
  - Responsible for the launch and reviews program across EMEAI for all products
  - Organized multi-national executive media tours and corporate events
  

Formations

• Livia Bottardi (Rome)

  Rome 1982 - 1986