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Patrick FREBY

Villepinte

En résumé

I am a multicultural marketing & sales promotion professional with proven, strong cross-cultural communication, & negotiation skills focused on results generation and value-add strategies. My cosmopolite exposure at a world level has allowed me to develop international business expertise customer service excellence, marketing, premium brand management, sales, coaching, communications, export, projects management, & events—all with an emphasis on luxury & high-end products.

Over the years, I have strengthened my business expertise within various industries & major firms where I’ve taken on multiple operational and strategic roles & handled projects worth millions of dollars. My focus for much of my career has been the aviation industry, & during this time other luxury products & cutting-edge technologies have also been a passion for me.
A French national & fluent English, Spanish, & Portuguese speaker, I’ve had extensive international experience where I’ve also practiced Italian, Russian, & Arabic and effectively minimized language barriers during negotiations. Therefore, I’m described as a chameleon with a powerful emotional intelligence, an exceptional adaptability & an extreme sensitivity to multicultural customer relations in advanced & demanding environments. This is particularly true of the luxury arena where I can swim like a fish in water with U-HNWI.
My credentials include 1 MBA in Int'l Business Management & 1 MBA in Luxury Industries Marketing & Management from Paris business schools. I’m passionate about languages, people, & cultures.

I am now looking for new challenges after 16 years dedicated to EMBRAER, the world’s 3rd largest aircraft manufacturer of Commercial, Executive & Military aircraft. Production is mainly in Brazil, & Embraer has an established worldwide support network of Sales, Customer Support, Marketing, & Technical services. I was the Promotion Marketing Manager with Executive & Commercial Aircraft divisions.

Mes compétences :
Communication évènementielle
Commerce international
Interculturel/Luxe/Marketing/Mode
Négociation
Luxe et cosmétiques
Marketing opérationnel
Event manager
Aviation civile
Marketing stratégique
Langues vivantes
Aviation d'affaires
Ventes avions
Aviation commerciale
Trade marketing
Retail

Entreprises

  • EMBRAER - Commercial Aircraft Sales, Manager Promotion & Events MEA

    Villepinte 2007 - maintenant • Elaborate & deploy the promotional strategic plan/actions in accordance with the defined aircraft sales
    campaigns
    • Define the best tailor-made promotional actions to target the needs for the market, customers and media
    • Manage communication, media/advertising customer promotion, high end events/actions, aircraft demos, promotional tools
    towards adapted/focused results
    • Manage & respect the promotional budget
  • EMBRAER - Customer Support, Projects Coordinator EMEA

    Villepinte 2004 - 2007 • Elaborated & deployed a customers' satisfaction measurement tool with KPI to solve all type of disputes & maximize satisfaction
    • Trained & coached all teams involved to promote & use this customer satisfaction tool
    • Controlled & created reports for IPL programs to ensure spares delivery for aircraft enter into service campaigns (EIS)
    • Responsible for designing & following up of Manager & Senior Managers' action plans
    • Conducted profitability & optimization studies for GSE business: yearly revenus generation € 733 K
    • Discontinued our activities with the remote UK BU (5,173 items: € 6,000 K buy back contract) after analyzing the profitability: € 350 K cash savings yearly generated
  • EMBRAER - Spare Parts Sales Person/E-market place Coach/Marketer

    Villepinte 2000 - 2004 • Maintained & developed the European/Asian markets: AF, Alitalia, BA, BMIR, SAA, Swiss, Sichuan Airlines, PB Air & Gulf Aviation: fleet of 80 aircraft (AOG duties); monitored & resolved disputes with clients/subsidiaries
    • Training & promotion on-site of the E-market place AEROChain to aircraft operators/clients B2B
    • Created educational tools & coached internal commercial teams to use this tool & leverage sales
    • Administrated, marketed & promoted this E-market place
    • Coordinated with American & Brazilian IT developers/engineers the implementation & development of new features for this E-tool
  • EIREL: Intelligence & Languages Joint Army School - Instructor/Interpreter of English as a Conscript Lieutenant Commander

    1999 - 1999 • Managed & instructed military groups as a Conscript Officer Cadet, within the department of English language
  • BHV Galeries Lafayette Group - Clientèle Advisor

    1997 - 2000 • Counseled the international clients on our products & services
  • Thomasville Thomas County Chamber of Commerce Inc - Commercial Attaché to the Marketing / Sales and PR / Communication Directors

    1996 - 1996 • Explored, developed industrial & commercial customer loyalty: 6 new contracts
    • Counseled our visitors on advantages of investing in the region
    • Promoted the state of Georgia during the Olympics
    • Carried out strategic & operational marketing actions: lobbying with the press, local entrepreneurs & government, PR, 10 conferences, ribbon cuttings, Newsletters, preparing & participating in events
    • Developed loyalties
  • Morrison Farms Popcorn - Retail Sales

    1994 - 1994 • Sold & introduced newly launched microwaveable pop corns in France
    • As an interpreter, I represented the CEO/company during the SIAL
    • Responsible for booth with the US pavilion
  • BNP Paribas - Import / Export Commercial Attaché

    Paris 1994 - 1994 • Coordinated international financial techniques & payment covers
  • American Airlines - Import / Export Commercial Attaché

    comte de new castle 1994 - 1994 • Conducted surveys to better understand customers’ needs
    • Quotations, incoterms, customs / Controlled import-export flows & liaised with all sources involved
  • Lavosh Hawaii Inc, Marketing & Sales Division - Import / Export and Marketing Attaché

    1993 - 1993 • Prescriber introduced/trained on gourmet crackers during trade shows
    • As an interpreter, I represented the CEO/company during the shows
    • Sales administration / Prepared & coordinated trade shows
    • Responsible for booths with the US pavilion & linguistic support to sales at SIAL

Formations

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