Philippe Leclercq

Philippe Leclercq

Directeur Associé, Ad4Screen
 

En poste chez Ad4Screen

Précédents : Directinet

 

Précédents : HEC

 

    En résumé

    Ad4Screen is the 1st French integrated mobile marketing group in France, providing expertise, services and technologies. Ad4Screen Group gathers 4 companies (Ad4Screen, Bemyapp, Relatia and Système Polaire) and more than 65 mobile marketing experts. The founders’ ambition is to build a leading group in Europe in the mobile marketing industry. In that goal, two important rounds has been finalized with VCs and prestigious BA. The company expects 30ME revenues by 2015. Ad4Screen group will grow organically and through acquisitions. 125 big players already trust Ad4Screen Group: Pages Jaunes Group, Procter & Gamble, CDiscount, Orange, TF1, Performics and Omnicom Media Group (OMG). In 2000, four recent graduates from HEC International Business School founded Directinet, the leader of Online Direct Marketing in France and, following its merger with the IPT Group, in Europe. Recognized as major players in digital performance, they quicly introduced a unique tracking, targeting and ROI calculation techniques for email marketing. Exactly ten years later, they bring innovation to a higher level by founding Ad4Screen, performance-based mobile marketing company. Ad4Screen responds to the real issues faced by companies operating within the mobile Internet sector: Monetization: maximizing advertising revenues Acquisition: performance based traffic, leads and downloads Retention: knowledge and classification of your mobile audience Mobile expertise: designing and developing an effective mobile strategy and presence Specialties Mobile Marketing, Mobile Advertising, Performance Marketing, Application Marketing, Mobile Internet, Mobile Adserver, Mobile Performance, Mobile Agency, Mobile Technology, Mobile CRM, App and mobile site development, Tracking, Mobile Affiliate Platform, Push Notification, Monetization, Mobile Consulting

Parcours

 

Directeur Associé

Chez Ad4Screen

De 2010 à aujourd'hui
 

Directeur Associé

Chez Directinet

De juin 2000 à février 2009
 

HEC, Jouy En Josas

Majeure Marketing

De 1996 à 2000

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