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Pierre BERENDES

Marseille

En résumé

- 15 years online experience
- Strong proven track record on e-marketing & e-commerce
- Data driven business orientation

Mes compétences :
E-commerce
Stratégie digitale
Real time bidding

Entreprises

  • Gamned - Managing Director

    Marseille 2014 - maintenant An expert in data marketing technologies and services, Makazi offers advertisers access to even more high-performance digital marketing.
    I'm working at 360 degrees : sales, operation, finance, product, marketing, communication, etc.

  • Orange CH / Switzerland - Suisse - Online Marketing & E-Commerce Manager

    2008 - 2014 - Accountable of the B2C & B2B online channel P&L : increase from 20M$ to 250 M$
    - Head of digital marketing team in Switzerland & Romania, agencies & suppliers : paid search (SEM/SEA), SEO, display advertising (ad exchange-Real Time Bidding), affiliates marketing (Zanox & Tradedoubler), email marketing, social media commerce (Facebook $6 Twitter), Ad Server (DFA)…
    - Lead multichannel experience : RoPo, telesales, click to call/chat, pickup instore, m-commerce...

    Top Talent : 2010, 2011 & 2012

  • Paris Developpement - Head of Paris Innovation Incubator

    2004 - 2008 Business Development for more than 50 start-ups for Paris Region Labs in 4 areas

    - Go to market for innovative products
    - Coaching founders
    - Digital Marketing
    - Finance / Venture Capital

  • Ebusiness - ECommerce Project Manager & Editor

    2000 - 2004 - Launching conference & trade show business for eCommerce Paris : defining market trends, program building, visitor traffic management (newsletter, partnerships & affiliates9
    - Consulting, study & white papers on new trends in telecoms, internet and e-commerce
    - Editor at ebusiness.info

  • CESMO - DEVOTEAM - IT & Marketing Consultant

    1999 - 2000 In charge of marketing studies on european fiber network, data hosting, mobile and European ISP

  • SporEver / But Editions - Sport Journalist

    1995 - 2006 Over 15 years experience as editor & photographer
    Member of USJSF (Union des Journalistes de Sport en France) & AIPS (International Sport Press Association)

Formations

  • Université Du Québec À Montréal (Montréal (Québec))

    Montréal (Québec) 2000 - 2002 MBA Recherche en stragérie (chaire bombardier)

  • Institut National Des Télécommunications (Evry)

    Evry 1997 - 2000 Master of Science in Telecommunications & Marketing

    INT is now Telecom South Paris

  • Université Evry Val D'Essonne

    Evry 1997 - 1999 MSG - Finance & Gestion
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