Remi LACAILLE

En résumé

Entreprises

• SBM Development - International Marketing & Business Development Manager

  2015 - maintenant

• Arysta LifeScience - European Marketing Manager

  NOGUERES 2008 - maintenant * Contribute to define & implement Arysta LifeScience European strategy as Leadership Team member.
  * Develop channel ownership in emerging countries Central & East Europe
  * Delivered +12% EBITDA organic growth in 2014 for ALS Europe sales (130 m EUR ) and + 15% GP growth (40 m EUR ). ;
  * Successful in growing "GVAP" Global Value Added Products Herbicide-Clethodim® sales and gross profit by +20% (m EUR 18 GP) ;
  * Profitability has been restored from 25% to 35% GP for Fungicide-Captan®.
  * Finalize Chlorothalonil full EU Dossier allowing sales growth and to develop profitable third parties business.
  * Launch Biostimulants range with successful Go to Market strategy in Central Europe & CIS.
  * Prepare new ``Green Products'' range market introduction (Insecticide and Fungicide).
  * Optimize R&D process to prioritize 2015 R&D budget (m EUR 10) including new products "Co-Development" with partners. ;

• Arysta LifeScience - Global Category Manager

  NOGUERES 2005 - 2008 * Responsible for Global Fungicides Business and Marketing Strategy (16% of ALS revenues : EUR 110 m) ;
  * Successfully driving Captan WDG Formulation sales in Europe: + 50% volumes: 1200 MT vs. 840 MT in 2010 building brand, capture new business and increase market share ;
  * With plans to Identify profitable opportunities to maximize value: develop ALS own WDG capacity in Europe.
  
  DUPONT - Paris (75) - Crop Protection Industry

• Arysta LifeScience - MARKETING MANAGER EUROPE

  NOGUERES 2005 - maintenant

• DuPont - Sales Manager

  2003 - 2005 Leading business model creation to drive Tyvek® Safety Solutions sales growth in Ag Business.

• DuPont - Fungicides Product Manager

  2002 - 2005 * Responsible for 20% of DuPont France revenues on 4 major product portfolios: 12 M EUR /year
  * Elaborate Strategic Marketing Plans in EAM region ; expert on Specialty Crops markets
  * Define and implement Marketing Mix and Commercial strategies to grow revenue in a decreasing market ;

• Black-Belt Six Sigma - Sales & Marketing

  2000 - 2002 * Drive innovative new methods adoption across organization to improve profitability & create a new culture
  * Create & manage Green Belt Community of 5 people. Design training programs to deploy Six Sigma methods within sales network organization
  * Main Projects :
  * Slow Mover Inventories drastic reduction in France & Italy : saving $ 275.000
  * Develop new ``GeoMarketing'' methods on 2 strategic segments:Cereals & Sugar beet herbicides
  * Define Ag e-Business strategy & create ``Vignovin.com'' Internet Information Portal for grape. ;

• DuPont - Regional Sales Account Manager

  1997 - 2000 * Lead all sales & marketing activities in Brittany with a strong focus on execution & growth
  * Implement distribution strategy to grow revenues on Key accounts: +23% in 3 years, 4M EUR & increase profitability
  * Proactively develop strong relationship with value chain influencers ;

• DuPont - Marketing Communication Specialist

  1994 - 1997 * Provide Marketing Communication functional leadership in EMA region for Fungicides Business Team ( EUR 35 m)
  * Develop integrated communication strategies & budget with Global, Regional teams
  * Promote value of Market Research within organization & leverage processes & best practices ;

• DuPont - Marketing Communication Specialist

  1989 - 1994 * Define marketing & communication strategies & carry out plans
  * Define, negotiate & manage communication budget for brand portfolio ( EUR 5 m)
  
  UNION ILE DE FRANCE SUD - ETAMPES (91) - Union of 6 Cereal Cooperatives

• Coopératives Ile de France Sud - Marketing & Communication Manager

  1986 - 1989 * Define Marketing, Business development & Communication strategies ( EUR 7 m)
  * Transformed & Manage a fragmented groups of 15 sales reps team into efficient and cohesive teams

• EDIMATIC - Sales Manager

  1984 - 1986 * EDIMATIC - Paris (75) - Start Up Ag B2B ``Minitel'' based Services
  
  Elaborate new business model in Agriculture sector & set up a distribution Network ;
  * Define Go to Market & Negotiate commercial agreements with key customers

• Régiment du Service Militaire Adapté - Farm Manager

  1982 - 1983 RSMAM - Martinique (972) - Farm Manager
  
  * Define Farm Production Planning - Manage 25 recruits - Create a Local Distribution Cooperative ;

Formations

• ESCAIIA

  Paris 1984 - 1985

• Ecole Supérieure De La Coopération Agricole Et Des Industries Alimentaires ESCAIA

  Paris 1984 - 1985