Menu

Vincent BAUDRAT

PARIS

En résumé

Mes compétences :
Retail Strategy
Omni-channel management
Category management
Shopper marketing
P&L management
Marketing Agency
Business development
Project management
Cross selling
CRM
Sports marketing
Customer Marketing
Outsourcing management
Digital marketing
Online merchandising
Sales operations
Merchandising
Team management
Customer experience
FMCG
Consumer Electronics
Trade marketing
Change management
Salesforce training

Entreprises

  • VBMD Conseil - Consultant Shopper Marketing

    2013 - maintenant Retail & Brand solutions

    - Support for strategic thinking on action plans for traditional and digital Brands & Retailers
    - Training & coaching on merchandising & shopper experience

    Adidas, Awox, Camel Active, Columbia, Eider, Lafuma, Lenovo, NestLab, Reebok, Sony Mobile, The North Face


  • Coca cola enterprises - Home Channel Merchandising Director

    ISSY LES MOULINEAUX 2010 - 2013 BU France / Sales & Marketing department
    7-person team + transversal management with 7 persons responsible for regional merchandising

    Creation of a multichannel merchandising strategy
    - Annual business plan and 3-year vision, alignment with European standards
    - Assortment management of the 14 brands in portfolio (including e-commerce/Drive)
    - Development & resale of the concept of Arrangement & Organisation in the Beverage Category

    Development of individual client programs
    - Negotiation of shopper marketing projects based on market share data
    - Revenue Growth Management for each brand in collaboration with key accounts

    Definition of Objectives & Priorities in the execution of individual client national plans
    - Management of KBIs in collaboration with sales teams
    - Purchase/development of media support reporting, integrated with IT groups
    - Set-up of Execution standards for each sales channel
  • Coca Cola Enterprises - Sr Manager, Head of Business Development & Brand Activation

    ISSY LES MOULINEAUX 2007 - 2010 BU France / Sales & Marketing department / Home & OOH channels
    4-person team

    Negotiations for trade marketing & sponsor partnership:
    - Football (League 1), Music (17 Festivals), Hobbies & CSR (SNSM- sea rescue)

    360-degree thematic & regional activation of specific Brands from the portfolio
    - Winter sports Plan in 60 French resorts with Powerade, Monster, Burn & Coca-Cola
    - Music Festivals with Coca-Cola
    - Summer Plan "Camping & Coasts" with Fanta & Nestea

    Design of Cross-marketing & cross-selling programs to develop consumption occasions and create Brand value at the point of sale (all distribution channels
  • Coca Cola Enterprises - Category Planning Manager

    ISSY LES MOULINEAUX 2004 - 2007 BU France / Sales & Marketing department / Home channel

    In charge of : Intermarché & Carrefour Accounts:
    - Beverage & Selection management for each client with Key accounts
    - Development & Negotiation of national merchandising partnerships at Headquarters
    - Control & coordination in the execution of point of sale with the Sales Force
  • Negocia (Novencia Group) - Consultant & Instructor (Freelance) at NEGOCIA (Novencia Groupe)

    2002 - 2004 Training organisation

    - In charge of annual sessions "Building your mix-merchandising” & "visual merchandising"
    - Consulting & training for Fnac & Métro Accounts:
    3 modules created and 100 people trained (section managers, product managers, merchandisers)
  • Extrêmes Latitudes - Account Manager & Senior Consultant

    Clichy 2002 - 2004 Retail & Design Agency

    Managing Accounts and projects for: La Poste, Fnac Photo, Mitsubishi, Wanadoo, Total
    - Customer Relations, business development, P&L management
    - Developing strategic recommendations for each project & Client environment
    - Control & coordination of the creative teams
  • Institut Supérieur du Marketing (ISM) - Speaker for Merchandising & Trade marketing

    2001 - 2002 Training organisation (Speaking on behalf of Loom&Co)

    - In charge of annual sessions on inter-company "Mix-Merchandising" & "trade marketing"
    - Ad hoc training in Design & Animation for France Loisirs, Novartis, Pfizer, Philip Morris...
  • Loom&Co (ex Mathêma Partners) - Merchandising & Trade Marketing Project Manager

    1997 - 2002 Consulting agency for Retail & Brand solutions

    Project management from design to execution at point of sale for the Accounts: Auchan, Conforama, Fnac, Générali Assurances, Intermarché, Motorola, Orange, Sony
    - Category Management (Market Analysis, Assortment Optimization, supply chain organization)
    - Visual merchandising & point of sale communication materials
    - Coaching sales teams on newly created concepts

Formations

Réseau

Annuaire des membres :