Willem Van der Horst

Willem Van der Horst

Stratégie de communication & marketing

En poste chez Ice cream for everyone

Précédents : POSSIBLE, Saatchi & Saatchi, Ice Cream for Everyone, Iris Worldwide


Précédents : Université Paris 3 Sorbonne Nouvelle


    En résumé

    Je suis disponible pour discuter d'opportunités à temps plein ou freelance / contrat CDD, principalement en Europe (Paris, Londres, Amsterdam). I was born in New York, raised in Paris, lived in London, travelled around China and Southeast Asia for a while and am now living in Singapore. I have a mixed international background I'm proud of and I believe this has given me an appreciation and curiosity for understanding people from a variety of cultures and backgrounds. I'm generally fascinated by people, how we all communicate, and all sorts of technologies. I was plugged in front of screens for longer than I can remember: television first, then the early days of the Minitel in France, then on to the Web when it became available. I have worked closely with a number of brands to help them define effective digital and brand communications strategies on local, regional (Europe and Asia), and global levels. I am also regularly involved in new business development, as well as team management. I have worked in collaboration with multi-disciplinary teams across projects as varied as integrated advertising campaigns, digital marketing campaigns, branding projects, website redesigns, web/mobile applications, internal communications initiatives, and social media initiatives. Main clients include Toyota, Lexus, Subway, Olay, Atlantic LNG, Republic Bank, Shell Global, Hertz, Sony Ericsson, adidas, Sure, and VW Commercial Vehicles. Award won: 2012 Silver Effie in Singapore for Subway Christmas campaign, 2013 Bronze Asia Marketing Effectiveness award in Digital Strategy for P&G's Eukanuba brand in Australia.


Conseil en planning stratégique

Chez Ice cream for everyone

De décembre 2014 à aujourd'hui
Working on independent freelance or contract roles with agencies as well as working directly with clients. Currently working on an assignment with Framestore in London, an Academy Award and BAFTA winning visual effects studio specialised in working with the cinema, entertainment, and advertising ...
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Head of Strategy & Planning, APAC


De avril 2014 à août 2014
I joined global digital WPP agency network POSSIBLE to manage the strategy and planning team, working closely with the Analytics and User Experience teams on clients Standard Chartered Bank, SAP, Audi Singapore, Allianz Insurance, and new business initiatives. After much consideration I have ...
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Senior Strategic Planner

Chez Saatchi & Saatchi

De septembre 2012 à avril 2014
Planning & strategy role particularly focused on Toyota and Lexus for Asia regionally, Subway Sandwiches in Singapore, Lenovo Asia-Pacific, and Scoot LCC in Asia. I am also involved on a project basis with brands such as Cadbury's, Cairn, Olay, Ariel, and Head & Shoulders. Responsibilities ...
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Strategic planning consultant

Chez Ice Cream for Everyone

De février 2011 à août 2012
Consultancy offering digital and social media marketing strategy services, online media campaign planning and management, digital brand presence, online media partnerships / collaboration development, and original digital solutions.

Digital Strategist

Chez Iris Worldwide

De novembre 2007 à janvier 2011
iris is an independent integrated creative agency network, headquartered in London and with 450 employees in the UK, one of the largest advertising / marketing agencies in the country. I lead the digital marketing / social media / mobile strategy and am involved in brand planning for Shell, Hertz ...
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Langues parlées


Centres d'intérêt

  • brassage de bière amateur
  • jeu de rôle
  • plongée
  • voyage
  • écriture