Marion LAFON

En résumé

Entreprises

• Lenôtre - Community Manager

  Paris 2013 - maintenant - Formulation and implementation of the brand strategy for social media: Facebook, Twitter, Pinterest, Instagram
  - Daily management of the brand social networks: production of content and management of the relationships with the brand community
  - Brand content and storytelling strategies
  - Competitive and market intelligence, benchmark, consumer insights
  - Project management: Facebook application
  - Participation in the development of the global webmarketing strategy

• Michelin - Footwear Program Marketing Assistant

  FERRAND 2013 - 2013 - Strategic marketing: analysis and benchmark of competitors' approach to brand extension
  - Co-branding strategy: market studies and strategic recommendations
  - Brand management: product naming and product branding research and recommendations
  - Delivery of brand management and marketing-related chapters of the company five year strategic plan presented to the Main Board of the Group

• Havas - Copywriter Assistant

  Suresnes 2012 - 2012 - Project management (DIABEO) - Client : Sanofi Diabète
  - Redaction of communication tools - Client : Sanofi Diabète, Bayer
  - Referencing and revision process - Clients : Sanofi, Bayer, Bledina
  - Design and redaction of story board - Client : Sanofi Diabète

• MILY KADZ, Artists Management, Production & Content - Production Assisant

  2012 - 2012 - Follow-up and production of the 3-day event ‘‘La Radio'' - Clients : Ministère de la Culture and EURO RSCG C&O
  - Shoots Production - Clients : JC De Castelbajac, The Cobrasnake, S. Tellier, M. César

Formations

• EMLyon Business School

  Ecully 2014 - maintenant MSc in Management

• ISCOM Paris

  Paris 2013 - 2014 Master Degree 2

• ISCOM

  Paris 2012 - 2013 Master 1 - International Class
  
  - International Class: education and assignments in English
  - Professional Contests : webmarketing, ecommerce and digital strategy (Clients: Moscot, English Wine Week, Accor)
  - Digital Communication, Strategic Planning, Global Marketing and Communication, International Media, Corporate Communication

• ISCOM (Paris)

  Paris 2012 - 2013 Licence
  
  Global Brand Communication - Marketing, Brand Management, Global Communication, Digital Communication, Direct Marketing, Internal Communication, Media, Out-of-Home, Creative Copy writing, Media Economics, Event, Advertising, Public Performance, Sponsoring, Fabrication

Réseau

• Agathe BRUNEAU

• Antoine GORETTI

• Emmanuel LEDUC

• Judith BURTON

• Julie LAURENDIN

• Louise-Marie ETANCELIN

• Nadège CHARIERAS

• Pierre CHARDONNET