Alexandra Chernova

Alexandra Chernova

Senior Manager, Digital Marketing Transformation, EMEA, PayPal
 

En poste chez Paypal

Précédents : PayPal, Alfa Bank, Moscow, Russia, I&E, Paris, France, MFD-InfoCenter (Interbank Financial House), Moscow, Russia

 

Précédents : HEC, Lomonosov Moscow State University, Russian State Technological University (MATI)

 

    En résumé

    The marketer with 15+ years' experience in financial services, e-commerce, and investment banking. People manager since 2001. MBA and a leader with a frank style. Proven ability to interact with political and business leaders as well as diverse stakeholders in the multicultural environment. Specialties: Marketing strategy, growth optimization and A/B testing, product marketing, branding.

Parcours

Senior Manager, Digital Marketing Transformation, EMEA

Chez Paypal

De juin 2017 à aujourd'hui
Lead optimization, design, content and IA A/B testing combined with qualitative lab tests to drive shifts in incremental activations across EMEA.
 

Consumer Lifecycle Marketing Manager, EMEA

Chez PayPal

De mars 2015 à mars 2017
Lead marketing initiatives for consumer acquisition and filling in the top of the consumer funnel, from prospects to signups and altimately activation.
 

Consumer Lifecycle Manager, Continental Europe, Middle East, Africa

Chez PayPal

De octobre 2014 à mars 2015
Led marketing campaigns on own and paid channels for every step of the funnel: acquisition, activation and engagement. People manager.
 

Consumer Product Marketing Manager, Continental Europe, Middle East, Africa

Chez PayPal

De mai 2012 à octobre 2014
Managed multi-channel marketing of card products and bank partnerships. People manager.
 

HEC, Paris

Strategy, MBA

De septembre 2010 à juin 2012
 

Head of Investment Banking Marketing and Corporate Access (Head of Investor Support Group)

Chez Alfa Bank, Moscow, Russia

De octobre 2003 à août 2010
Led the team responsible for: • B2C marketing for mass audience of private investors and high-net-worth individuals. • B2B marketing and loyalty programs for corporate investors. Including: • Display, ATL and BTL campaigns. • Event management i.e. investment conferences, client trips and non-deal ...
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Lomonosov Moscow State University, Moscow

Master in Communication management and Public Relations

De 2005 à 2007
Master degree from the joint program of Institut Europeen d’Enseignement des Relations Publiques, Chaire de la Communication Internationale de l’UNESCO and the faculty of Journalism of Moscow State University
 

Intern

Chez I&E, Paris, France

2006
Consulting project on Russian media landscape and corporate PR.
 

Head of Advertising and PR Department

Chez MFD-InfoCenter (Interbank Financial House), Moscow, Russia

De septembre 2001 à octobre 2003
Financial information agency, internet-trading software provider. Managed the team responsible for: • Web marketing and design. • Media relations. • Event management. Achievements: Built a new profit-making department, cross selling advertising services and resulting in revenue comparable ...
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PR Manager

Chez MFD-InfoCenter (Interbank Financial House), Moscow, Russia

De septembre 2000 à août 2001
Media relations
 

Sales Manager

Chez MFD-InfoCenter (Interbank Financial House), Moscow, Russia

De mars 2000 à août 2000
Sold information service and internet trading systems
 

Compétences

 
  • Advertising
  • Branding
  • Event management
  • Marketing
  • Marketing stratégique

Langues parlées

 

Centres d'intérêt

 
  • Charitable fundrising events
  • Dance
  • Meaningful volunteer activities
  • Mindfulness
  • NGO to support
  • charity for sick children primarily