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Valerie LE LAY

Paris

En résumé

Mes compétences :
Social media
Communication
Strategic marketing
Enterprise software
Multi-Channel Marketing

Entreprises

  • Sap - Director, Global SME & Partner Marketing - Digital Core at SAP

    Paris 2018 - maintenant Global Marketing Demand Generation Lead for SAP Digital Core Solutions, for the Midsize Enterprises;

  • SAP - Director, Global Indirect Channel Marketing

    Paris 2013 - maintenant Database & Technology, SAP Business Suite on HANA.

  • SAP - EMEA Marketing Manager LoB Human Capital Management Solutions

    Paris 2012 - 2013 - Planning, design and development of marketing campaigns to support the Business Development priorities of the Line of Business HCM Solutions across EMEA
    - Programs management, including perception change, demand generation, lead nurturing and opportunity acceleration, measuring, monitoring and reporting program progress against agreed targets and KPIs on a defined basis
    - Team alignment and collaboration following SuccessFactors acquisition
    - Joint marketing campaign creation, lead tracking
    - Post-merger integration feedback
    - Strategic large enterprise customer events organisation
    - EMEA and local marketing activities reporting and follow up.

  • SAP - EMEA SAP Business One Marketing Manager

    Paris 2011 - 2012 - EMEA Marketing strategy and plan creation, management
    - Strategic recommendations
    - Partner-led demand generation & Marketing to programs management
    - Marketing campaigns creation and management (SAP-led, Parter-led)
    - Social Media SAP Business One campaigns creation and management
    - Budget planning and management
    - Key Performance Indicators (KPIs) reporting
    - Collaboration with the Global and EMEA sales management teams
    - Collaboration with global and local teams.

  • SAP - EMEA + India Marketing Manager - Volume & Ecosystem

    Paris 2008 - 2010 - Conduct the SME Channel marketing communications strategy and Channel marketing for one of SAP’s SME solutions
    - Strategic Channel Marketing planning
    - PLDG & Marketing to Programs management
    - Create and management of the EMEA+India Social Media Program for Partners
    - Creation of Marketing Enablement Programs and management
    - Working very closely with the top EMEA Sales and Marketing Management, as well as with local and global marketing teams.

  • Oracle - Marketing Manager VAR-VAD-System integrators; OPN DAY Project Manager

    Colombes 2007 - 2008 Marketing Manager VAR-VAD-System integrators; OPN DAY Project Manager
    OPN DAY is the annual event for Oracle 900 French partners
    +1000 attendees, +60% above attendance objective, now best practice in EMEA
    -Team management (50 pers.) : pre-sales, marketing, sales, press
    -Agenda organisation, recommendations on all presentations including Executives’ (38 sessions)
    -Team work with EMEA
    -External sponsors seeking (35% of budget)
    -Budget and suppliers management

  • Oracle - Annual Partners Event Project Manager

    Colombes 2007 - 2007

  • Oracle France - Western & Central Europe - Marketing Manager VAR & VAD

    2001 - 2007 Territory : Resellers, Integrators, Value Added Dealers (VAD), Alliances
    - Market analysis: sales revenue analysis, IDC analysis conduct, recommendations
    - Marketing plans: decision maker on budget management and marketing actions
    - Internal and external communications: newsletters, advertisements, customer references
    - Events organisation for technological adoption
    - Communication plans
    - Creation of the new Web site dedicated to Oracle Partners
    - Partners Division intranet enhancement and creation of content
    - Preparation of all interviews for the Alliances & Channel Director: speech and coaching
    - Internal and external communication: html communication tools creation, communication by influence, press releases, customer references, partners’ videos

  • Oracle France - References Manager France (new European customer references program)

    Colombes 2000 - 2001 Territory : All industries
    - Recruitment of new customer references for this program. Objective of 15 customers achieved
    - Organisation of customers interviews with the press agency
    - Proposition and organisation of customers seminars and site visits with prospects
    - Creation of customer snapshots, organisation of customer videos

Formations

Pas de formation renseignée

Réseau

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