Aba AB

Strategic, innovative and result driven merchandising professional with a 12 years experience in international/national retail organizations (LVMH, WATSON, PUIG, Galeries Lafayette) and 5 years in fashion (agnès b., Aquascutum, Nina Ricci). Highly creative with the ability to drive brands forward through innovative visual schemes and concepts. Possessing a proven ability to make a strong impact with visual merchandising and have a flair for redesigning in-store layouts to drive sales forward:

➢ Brand strategy development, positioning, visual identity/tone of voice
➢ In-store/experimental merchandising, store design, planograms
➢ Visual merchandising, packaging, bags design and production
➢ Display from development and sourcing
➢ Website and digital media development
➢ Vendor relations and contract negotiations, Agency leadership and Budget Management
➢ Extensive global experience working with diverse cultures in Europe, Middle East and Asia Pacific
➢ Excellent communication and interpersonal skills
➢ Leadership and Project Management