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Agnes GICQUEL

PARIS

En résumé

With 14 years experience in corporate and technology PR and communications, I have been dealing with SME's and large companies enhancing their brand awareness and reputation to their key publics (press, bloggers, analysts, clients, partners or investors) mainly in the IT/Internet/Telco, industrial and energy/smart grid field.

Specialties: Corporate, sustainable dev./CSR, BtoB and BtoC public relations and communications.
Both in-house and agency side for major brands: AT&T, BrainLab, Cisco, Completel, Cybertrust, D-Link, EMC, G9+ (French think tank), Intel, Lenovo, Maxdata, NetApp, One.Tel, QlikTech, Sendmail, Software AG, Sony Vidéo, T-Systems, etc.

• Definition and implementation of communications strategies (digital + influencers/analysts + media), in coordination with marketing departments and aligned with business objectives
• Definition and implementation of thought leadership programs for top management: development of messaging platforms + specific contents (by-lined, op-ed...), media training & regular dry run, interviews
• Change and sensitive issues management
• Project management: coordination of both European + International PR campaigns
• Internal communication
• Master of communication techniques: pitch, editing, events planning/organization

Mes compétences :
Community management
Telecom
Humanitaire
Relations presse
Communication
International
High tech
Relations publiques
Réseaux sociaux
Gestion de projet

Entreprises

  • Hill+Knowlton Strategies - Senior Account Director + Head of Tech

    2013 - maintenant • Head of Tech in France: coordination with H+K Strategies' offices in Europe & WW + business development + management of the Tech team
    • Corporate & CSR communications for Tech clients (Cisco, NetApp, QlikTech)
    • Development of the practice Clean Tech/Energy/Emerging markets
  • Tomorrow's Foundation - Volunteer

    2011 - 2011 Tomorrow's Foundation, NGO based in Kolkata, India
    Mission : communications. fundraising, youth leader
    http://fr.tomorrowsfoundation.org/
  • Hill+Knowlton Strategies - Account Director

    2008 - 2012 Press & Public Relations
    Clients: Business Software Alliance (BSA), Cisco, EMC, Institut G9+, QlikTech, Software AG, T-Systems, NetApp
  • Fleishman Hillard - Senior Account Manager

    2003 - 2008 Press & Public Relations
    Clients: Intel, AT&T, Completel, Sony Video, Sendmail, webMethods, Cybertrust, Global Switch, Directpanel, BrainLAB,…
  • Beweb - Communications Manager

    Lille 2001 - 2003
  • Net2one - Communications Manager

    1999 - 2001
  • Tipo Litografica Nelson sa de cv - Mexico D.F. - Responsable achats

    1997 - 1997

Formations

  • Anglia Polytechnic University (Cambridge)

    Cambridge 1998 - 1999 Marketing BtoB

Réseau

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