Alina COCIUBA

En résumé

Entreprises

• Pfizer - Assistant Marketing Manager

  Paris 2012 - maintenant • Working in a European team and managing the interactions between the various marketing teams in all the European countries.
  • Promotional material management: coordination and supervision of all the phases of fabrication of promotional materials for Prevenar 13 Adult & Paediatric alongside the product managers.
  • Organization and planning of product management team participation congress venues (such as ECCMID, ESPID, and ERS).
  • Monitoring, analysis and implementation of regular budgetary reportings and KPI. Proposed, put in place and follow up on the necessary corrective actions.
  

• Pfizer - Advertising Coordinator

  Paris 2011 - 2012 • Collaboration with the product managers in the Specialty Care Business Unit to plan and anticipate their needs in terms of promotional materials.
  • Organization of RFPs and commercial negotiations with subcontracted marketing agencies and printing presses.
  • Coordination and supervision of all the phases of fabrication of promotional materials for the Specialty Care BU.
  • Budget management and ensuring planning milestones are met for the various promotional campaigns of the Specialty Care BU.
  

• Pfizer - Marketing Assistant

  Paris 2010 - 2011 • Coordination of subcontractors and interfacing with the marketing teams for the elaboration of new contracts.
  • Creation and tracking of budget dashboards indicators (KPI) as well as planning the implementation of the key stages of marketing operations for the Specialty Care BU.
  

• Pfizer - Promotional materials Coordinator

  Paris 2010 - 2010 • Management of promotional material stock levels available to the sales force.
  • Ensuring planning milestones are met and allocated budgets are not surpassed.
  • Creation of and follow-up of compliancy tenders for products as well as promotional material archiving.
  

• HUITIEME-MONDE - Marketing Assistant

  2009 - 2009 • Creation of an e-commerce web-site allowing the company to present its product catalogue online and to be able to perform online sales of its products, in collaboration with the well-known Paris web-design company Web Excellence.
  • Conceptualization of a showcase website for Funkin Mixer, the flagship product of Huitième-Monde, who had exclusive distribution rights for France.
  • Management of a promotional campaign for Funkin Mixer for high end delicatessen shops such as Le Bon Marche, Dallayau, Fauchon, Hediard, Lenotre, Colette, Lafayette Gourmet.
  • Analysis of the competition landscape for the company’s products.
  

• REMOTE PORTAL - Web-marketing Coordinator

  2007 - 2008 • Development of internal communication materials destined to aid the sales team with B2B engagements.
  • Setup of the Buzz / web-marketing campaign in order to promote the company’s product line to potential customers.
  • Development of customer relations.
  

• APPIA COM - Viral Marketing Coordinator

  2006 - 2006 • The development of a market segment analysis to identify the primary competitors of the company and their weak points.
  • Creating and executing a viral marketing strategy to reach as many potential clients as possible in order to promote www.activa-langues.fr.
  • Creation of a press kit to be redistributed to specialized journalists .
  

Formations

• ISCOM (Paris)

  Paris 2005 - 2010 Masters in Marketing and Communications

• Universitatea De Vest (Timisoara)

  Timisoara 2003 - 2005 Prep-school in Consumer Psychology

Réseau

• Christelle MACAIRE

• Clémentine BUONO

• Marie-Astrid CHARBONNEAU

• Marion ARDI

• Michel REVERTE

• Olivier BICHERON

• Rémi DELAUNÉ

• Sylvie BOURGEOIS

• Vincent DE PEYRECAVE