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Clarins
- Area Manager - UK, US, CANADA
Paris
2016 - maintenant
• Adapted corporate 3 year strategic plan to local markets while ensuring brand identity and commercial targets (turnover & profit ) & ensure full potentialization of key launches (assortment, 360°, pricing)
• Set up brand guidelines and priorities to drive brand growth
• Operational support and strategic answers to local teams & internal coordination with other department: product marketing (specific development, assortment), trade marketing (event & promotions), digital (ecom, social media), training (best practices), finance (budget, pricing; profitability), supply (forecast and stocks), CRM (development & set up of a new tool), Merchandising (specific development of POSM), media (budget allocation & calendar)
• Worked jointly with local markets to develop media plans in line with global strategy
• Accompanied and promoted digital development through ecom, media & social media
• Followed and assisted the opening of new retail store concept in the US
• Monitored brand and retailer KPIs, conduct regular business reviews and analysis of competition, analyze performance of local actions
• Established new processes & ensure the share of best practices
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Clarins
- International Face Make up Manager – Make up – Face segment
Paris
2012 - 2016
• Management of a team of 2 persons
• Elaborated 3-year marketing plans and budget construction
• Worked on repositioning Clarins face Make up segment to be more desirable and sharper
• Explored & defined new territories of growth: multi-ethnical market
• Conducted regular performance reports and analysis, carried out competition intelligence & trend tracking
• Accompanied the development of Clarins Make Up in key countries (UK, US, FR, IT, SPAIN), and defined a launch strategy for Make up in Asia
• Defined product marketing mix, and coordinate 360° launches support. Managed the life cycle of the existing range and stock optimization
• Developed a recurrent make up event: « how to make up in 5/10/15 minutes » with UK & US teams
• Presented marketing plan & make up strategy in regional US seminar (NY) / brand seminar / retailers
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Givenchy
- Senior Product Manager - Make up - Face Segment
LEVALLOIS PERRET
2012 - 2012
• Elaborated 3-year marketing plans
• Conducted regular business reviews and analysis of competition, analyzed performance of launches, trend monitoring, prospective
• Elaborated marketing mix of products: concept, formula, packaging, price positioning, visuals, launch tools
• Coordinated the 360° with all departments: training, merchandising, media, communication, PR, laboratories, factory, and with creative agencies
• Monitored profitability and cost optimization
• Followed-up on the budget
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Givenchy
- Junior Product Manager - Skincare - Face & Body segment
LEVALLOIS PERRET
2009 - 2012
• Elaborated 3-year marketing plans
• Conducted regular business reviews and analysis of competition, analyzed performance of launches, trend monitoring, prospective
• Elaborated marketing mix of products: concept, formula, packaging, price positioning, visuals, launch tools
• Coordinated the 360° with all departments: training, merchandising, media, communication, PR, laboratories, factory, and with creative agencies
• Monitored profitability and cost optimization
• Followed-up on the budget
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L'Oréal
- Product Manager Assistant - Skincare - Face segment
PARIS
2007 - 2008
• Monitored market & competition analysis and conducted business review
• Briefed and coordinated with external agencies
• Participated to concept writing, product & trade animation development, communication brief.
• Operational support for the product manager
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ULTRACONFIDENTIEL DESIGN D’INTÉRIEUR INDIA
- Junior project manager (6months intership in New delhi)
2007 - 2007
• Market Study, trend watching. Book & leaflet development. Clients calling & sales. Event organisation
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FIRST ONE OMS INDIA – SOURCING ET EXPORT
- Junior project manager (6months intership in New delhi)
2006 - 2007
• Development of an all-inclusive guide to establish European fashion brands in India (legal, finance, business plan, location etc...). Prospecting. Business centers management. Helped in the furniture factory.
