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En résumé

⚖ I like to think that I bring a bit more peace on earth, one massage and yoga class at a time


Mes compétences :
Advertising
Brand strategy
Business
Business development
COMMERCE
Commercial
Communication
Corporate communication
Customer intelligence
Customer relationship
Customer Relationship Management
Data Analysis
Digital
E commerce
Insights
International
International management
Management
Marketing
Marketing research
Marketing web
Média
Négociation
Networks
Public relations
Relationship
Relationship management
Research
Social Networks
Strategy
Strategy marketing
Web
Analyse de données
Gestion de projet
Stratégie

Entreprises

  • eGym - Business Developer

    2017 - 2018 Contributed to make the gym work for everyone, by developing the eGym start-up in France.
  • Anais Frin - Entrepreneur

    2017 - maintenant Helping people to be at their best with yoga classes, meditation sessions, massages and nutrition inspiration.

    • Teaching yoga classes and guiding meditations for private individuals and groups
    • Offering well-being massages : Ayurvedic - Californian - Swedish - Balinese - Pregnancy - Foot reflexology - Japanese facial care - Thai - Korean relaxation - Seated
    • Prospecting places and partners (coworking spaces, corporate offices, shops, public buildings)
  • Go Natural Jamaica - Manager

    2016 - 2017 Managed & Promoted a Yoga Retreats Resort in the Caribbean.

    • Operations : hired & managed staff (team of 7) ; coordinated bookings, sourcing, activities ; ensured guests care
    • Promotion : built new website, optimised SEO, managed social medias, developed press and partners' relations, created promotional materials
  • TMF Group - Operations Development Associate

    Amsterdam 2015 - 2016 1/Project Managed initiatives to contribute to increased revenue and profit of the Caribbean Region; 2/Launched measures to ensure the regulatory compliance of the business; 3/Defined and documented the operating model for TMF’s strategic partners
    • Managed delivery of a 15+ initiatives programme against cost, quality and time scope, leading some of the initiatives and coordinating various functions across the Group, local offices and delivery centers (including software implementation, product launch, cross-selling approach)
    • Structured and coordinated a business-wide regulatory project including development of an online data collection portal and clients support processes (scoping, targets estimate, activity plan for execution, problem solving)
    • Designed and delivered trainings to local teams
  • ZLabels GmbH - Zalando SE private labels, 14 countries - Business Development Manager

    2012 - 2014 Drove reduction in product return rates through process implementation and performance analysis; Developed strategy and plan of actions for international markets; Assessed brick-and-mortar and licensing opportunities
    • Audited processes and ran transversal analyses to define and prioritise work streams towards performance improvement: conducted workshops, collected and crunched data, set up project plan and defined key outputs, tracked and reported on milestones.
    • Designed new processes and tools, ran pilots and coordinated the implementation among cross-functional teams, monitored results.
    • Performed research and ad-hoc analyses to support management decision making, focus on growth.
  • Zalando SE - Online fashion retailer, 14 countries, 1.8 b€ revenues in 2013 - Brand & Campaigns Management, Intern, Core Team France

    2012 - 2012 • Defined discount and communication strategies with pricing and purchasing teams: calculated objectives, decided on categories/brands to push, discount rate and channel mix.
    • Organised weekly and special actions: briefed graphics, verified legal dispositions, coordinated categories, channels (onsite, CRM, SEM, SEO, affiliate, social media) and customer service.
    • Analysed and reported on KPIs (customer acquisition, profit contribution, cross selling, uplifts).
  • Groupe Roullier - Industrial group, 14 activities, 35 countries, 3.1 b€ revenues in 2012 - Communications Manager, Apprentice

    2011 - 2012 • Conducted status quo analysis of the corporate identity and draw up action plan to support the strong international growth in collaboration with the CEO and Executive Board.
    • Briefed and managed agencies on various projects: developed and implemented new graphic identity, re-structured internal magazines, organised international convention.
    • Created reporting tools and communications materials for the management teams.
  • Havas, Media Contacts - Digital media agency (strategy, display, direct marketing), 126 countries - Campaigns Executive, Intern, Buying Team

    2011 - 2011 • Planned media bookings: defined the schedules, networks, formats and negotiated with publishers.
    • Implemented and optimised engagement campaigns with close attention to results (CTR, CPC, CPA, ROI).
  • Groupe Roullier - Industrial group, 14 activities, 35 countries, 3.1 b€ revenues in 2012 - Communications Officer, Intern

    2010 - 2010 • Edited corporate communication tools (brochures, newsletters, website).
    • Developed public relations.
  • Groupe MJA - Public relations agency, product and corporate, B2B and B2C - Press Officer, Intern

    2009 - 2009 • Redacted press releases, controlled execution, managed send out and edited corporate website.
    • Organised events (fair, TV shooting, product release, press journey) and initiated partnerships.

Formations

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