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Business&Decision
- Marketing & Business development manager
Courbevoie
2013 - maintenant
Business & Decision is an international Consulting and Systems Integration (CSI) company. It is a leader in Business Intelligence (BI), Enterprise Performance Management (EPM), Data Warehousing, Master Data Management (MDM), Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), and a major player in Life Sciences Computer Systems Validation (CSV).
• Develop a portfolio of clients (BNP Paribas, Société General, Andros, Accor, etc.)
• Managing partner relationships (IBM, SAP, Microsoft, Oracle, etc.)
• Team recruitment & management (15 consultants)
• Define & coordinate the marketing activities & brand communication
• Develop customers & partners events (breakfast, DEMO, events)
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RULI - VINS
- Responsible for international development in Asia (Marketing/Communication, Logistic, Finance)
2012 - 2012
ENTERING NEW MARKETS / DEVELOP NEW PROJECTS (CHINA, SINGAPORE, BANGKOK) – Asia travel
• Define the business model & goals (revenue, market share) brand positioning - Profitability project analysis
• Manage the business action plan: develop the distribution (trade margin) & logistic (Incoterms) & supplier networks
• Define the communication strategy : mix/operational marketing, public relations management, trade fairs - board reporting
• Oversee competitive/marketing intelligence tools & profitability/business performance analysis
RESULTS :
- Business generated: 300 K € + 15%, PDM 2%
- Increase the margin, cost management: supplier portfolio development
- Reduce delivery times / inventory: a new logistic partner
- Hedging of exchange & payment risk: bank partnership, standby LC
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RULI - VINS
- MARKETING /COMMUNICATION CONSULTANT (EMEA)
2011 - 2011
PROJECT: CARRY OUT A PERFORMANCE AUDIT FOCUSING ON MARKETING / COMMUNICATION / LOGISTIC PROCESS
• Plan, budget, control (dashboard, KPI) the Communication Strategy & Marketing performance, & supply chain management
• Develop the communication action with media
• Analyze market trends, competitors activities and consumer behavior to identify growth opportunities
• Competences & Skills management: recruitment, training, team spirit promotion (incentive)
RESULTS :
- Improve the communication strategy of the company in terms of brand image and reputation
- Develop & Execute marketing/communication initiatives to increase revenue :
- Business goal achievement: 110 %, ROI: 6 months
- BI & CRM SAP (salesforce.com) integration, optimization :
- Marketing tools & E-commerce optimization, Leads qualification & conversion: 30 %
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NGO 'LA GUILDE' , BENIN/TOGO (www.volontariat.la-guilde.org)
- PROJECT MANAGER - FAIR TRADE, MICRO CREDIT
2011 - 2011
• fund raising
• logistics
• training
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NGO ONE WORLD
- HUMANITARIAN PROJECT MANAGER in INDIA
2009 - 2009
Project: fair trade, farm, micro-credit, etc.
• Provide financial / technical / operational support
• Acting as a mediator - intercultural conflict management.
Result:
40% of the projects were successfully funded.
Build members' financial autonomy, Fight against poverty and child labor
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Max Mara
- BRAND DIRECTOR ASSISTANT (EMAE) - Marketing/Communication analyses, Product Management, Logistic
Reggio Emilia
2008 - 2008
• STRATEGY & BUSINESS DEVELOPMENT
- Planning / Budgeting / Controlling logistics implementation, sales actions, media communication
• STRATEGY COMMUNICATION / MARKETING
- Define the communication strategy at a national level
- Implementing direct multi-channel marketing campaigns
(Developing viral marketing,Managing six special events (fashion shows, cocktails ...) webinar
- Putting each communication tool into perspective in order to build sales support systems for national managers
- Analyzing the ROI of communication campaigns (dashboards, flash indicators, ...)
• MANAGEMENT
- Analyse sales results and propose adjustments
- Competences & skills management: recruitment, training, team spirit promotion (incentive)
Results:
- Enhance the performance of distribution channels
- Optimize the opening of a new branch
- Achievement of business goals: 130%
- ROI: 4 months, Increasing the average consumer basket by 25% during the event
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CESI
- COMMUNICATION MANAGER JUNIOR
PARIS
2007 - 2008
- Project management/events/RP/Media
- Business Analyst
- Marketing Analyst
- ...
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NGO SEM (Solidarité Entraide Madagascar)
- HEALTHCARE & EDUCATION PROJECT MANAGER
2007 - 2007
• Identify and analyze the health and social situation in 12 villages, • Interventions for Health Promotion and Disease Prevention,
• Develop training programs/tools for social workers and volunteers,
• Acting as a mediator – intercultural conflict management
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EUROAIRPORT TRI-NATIONAL(French, Switzerland, Germany) - revenue € 7.5 billion
- BUSINESS ANALYST - AIRPORT EXTENSION PROJECT (€ 17 )
2007 - 2007
- business & marketing analysis
- Elaborate the financial set up of the project
- Pubic tender redaction in conformity with the standards of European Community law
