Andrea TREJO

En résumé

Entreprises

• GARNAZELLE - Business Development & Marketing Assistant

  2015 - maintenant Business Development
  
  -Development of market researches in the jewellery and fine jewellery industry
  -Identification of international and national business opportunities
  -Establishment of strategic national and international partnerships such as Luisaviaroma.com
  -Establishment of strategic international suppliers
  -Coordination, monitoring performance, and ability to negotiate to close deals with partners and suppliers
  -Development and presentation of conference papers and presentations
  
  Marketing
  
  -Market research on competition and analysis of price structures abroad: market analysis and mappings on currencies
  - Collaboration with the press days and commercial samples

• naked Retreats - Junior Social Media Consultant

  2014 - 2014 Development of digital strategy with focus on social media
  Monitoring, benchmarking and competitor analysis on promotion, branding and advertising campaigns done on social media (Facebook, Weibo, Twitter, and Instagram)

• Geodis - Financial Support Centre Analyst

  Levallois-Perret 2012 - 2013 -Interaction on a daily basis with international cross-functional teams and
  departments (financial and operational)
  -Financial optimization of back office processes from Mexico, USA and Canada
  -Optimizing and operational validation process of GSCO Mexico suppliers ( FEDEX) in order to reduce time & fares
  -Identification of errors and optimization of Logistics Suppliers from GSCO USA in order to reduce the entire billing
  -Weekly and monthly consolidation and updates of reports through Excel, and its corresponding analysis
  -Development and constant work with key performance indicators (KPIs)

• Basque Government in Mexico - Business Consultant

  2011 - 2011 -Creation and maintenance of relationships between Basque and Mexican entrepreneurs
  -Planning and development of business events and agendas for Basque entrepreneurs
  -Assisting in the launch of EMPREBASK
  -Identification of business opportunities, creation of launching strategies, and follow
  up of clients
  -Development of market researches ( wine, retail, food), including competitors analysis, fundamental for investment decisions

Formations

• East China Normal University (Shanghai)

  Shanghai 2014 - 2014 Luxury Management in Asia
  
  Courses
  Asian Business Environment
  Luxury Business in Asia
  Luxury Retail and Service Operations
  Luxury Consumer Behaviour
  Luxury Brand Management

• London College Of Fashion

  London 2014 - 2014 Specialization in Fashion
  
  Courses
  Theoretical and Contemporary Fashion Studies
  Fashion Product Development
  Visual Merchandising for Fashion
  
  Business Consultancy for Phannatiq a luxury British fashion brand

• EMLyon Business School

  Ecully 2013 - 2015

• Instituto Tecnológico Y De Estudios Superiores De Monterrey (ITESM) (Monterrey)

  Monterrey 2008 - 2012 International Business
  
  Graduated with honors