Anne LE CORFEC

En résumé

Entreprises

• BIO-RAD - European Product Manager Autoimmunity & Infectious Disease

  Marnes La Coquette 2014 - maintenant * Marketing plan design ;
  * Pricing
  * Product launches
  * Sales analysis ;
  * Competition offer analysis ;
  * Customer event organization in compliance with ethics rules. ;
  * Marketing evaluations: KOL identification and qualification, contracts and protocols preparation in compliance with ethics and legal requirements (FCPA, DMOS), evaluation on site, data analysis follow up and lecture/poster creation follow up.
  * Congresses organization: booth, messages, posters, customers participation ;
  * Sales support ;
  * Sales tools creation (campaign, brochures, flyers)

• BIO-RAD - European Product Specialist Infectious Disease BioPlex

  Marnes La Coquette 2011 - 2014 Bio-Rad Laboratories
  * New product launch in collaboration with Global Marketing Team ;
  * Marketing evaluations ;
  * Congresses organization: booth, messages, posters, customers participation ;
  * User meetings preparation: speakers selection and region support for registration in compliance with ethics rules. ;
  * Sales support during customer visits ;
  * Competition offer analysis
  * Sales tools creation
  * BioPlex® 2200 system trainings
  * 2nd level application support

• BIO-RAD - International Product Manager Cardiac Markers

  Marnes La Coquette 2007 - 2011 * Participation to the development of 2 cardiac panels on BioPlex® 2200 in collaboration with R&D team (France and USA), and with Clinical Affairs:
  * Marketing Plan
  * Design Goal Input design
  * Package Insert Design
  * CE and FDA approval files preparation ;
  * Market researches in France, Italy, Spain and USA. ;
  * Competition analysis, market database creation ;
  * Training plan preparation ;
  * Creation of marketing tools (Brochures, training tools) ;
  * Partnerships with customers (for sera collection and for consulting)

• Dako -  Chef de Produit France

  2005 - 2007 • Market development for oncology FISH probes (characterisation of lymphomas, leukaemia’s and solid tumours), antibodies (used for the classification of tumours), image analysis (virtual slides) and targeted therapy tests (for personalized medicine): 20 % of growth achieved.
  • Key Opinion Leader programs
  • Demonstrations & installations
  • Trainings
  • Technical follow-up on application issues.
  • Creation of marketing tools: brochures, product launch packages.
  • Preparation and participation to congresses: conception and animation of booths, preparation of symposiums with doctors.
  • Competition analysis

• Bayer - European trainer

  Lyon 2003 - 2005 Bayer Diagnostics (Siemens Diagnostics)
  
  Training activities:
  * European Training Center implementation ;
  * Preparation of training tools and conduction of trainings for customers in compliance with headquarters guidelines ;
  * Training facilities management ;
  * Customer journey organization (Travels, social events, diners) ;
  * Proficiency program implementation (surveys, open communications and certifications) 98 % of the trainings were graded as Excellent or Very Good (2004 Survey)
  
  Sales support activities:
  * Marketing activities (brochures, product files) ;
  * Preparation of congresses ;
  * 2nd level support for Europe countries (Troubleshooting, customer support ;
  * Demonstrations and systems installation on sites.

• Bayer - Ingénieur d'apllication Allergie et Immunologie

  Lyon 1993 - 2003 Sytem demonstrations, systems installation, training, customer support.
  Launch of allergy on the Centaur automated system
  Creation of brochures and marketing tools

Formations

• IAE Aix-En-Provence

  Aix-En-Provance 1991 - 1992 Certificat d'Aptitude à l'Administration des Entreprises
  
  DESS « Certificat d'Aptitude à l'Administration des Entreprises »
  Université d'Aix-Marseille III.
  Marketing, finance, management classes

• Université Paris 11 Paris Sud

  Orsay 1985 - 1991 Biologie Moléculaire, Biochimie, Génétique

• Lycée Albert Einstein

  Ste Genevieve Des Bois 1984 - 1985 BACCALAUREAT Série D

Réseau

• Agnès DHERMAIN - MEURISSET

• Arnaud ROUVIÈRE

• Catherine GALL-LEMAGNE

• Christophe VERGNE

• Estelle MARI

• Gérard BERGES-NOUALS

• Gilles DURAND

• Gwendolyn COURTOIS

• Sandrine LESAGE

• Sylvie DAS DORES