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Anne-Sophie BUSNARDO

  • Ralph Lauren
  • Manager Key Account Merchandise Planning team

Paris

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Paris.

En résumé

10 years of experience as Key Account Merchandise Planner after 6 years experience in Business Development in the luxury industry. I have led a team of 6 people and overseen the buying process and merchandise planning for 70% of the wholesale business of the Ralph Lauren French subsidiary, generating $90 million net revenue. I have also managed cross-functional projects, such as the Cross-Dock logistics deployment with Galeries Lafayette department stores, and supported new partnerships and e-commerce initiatives.

My core competencies include business development, sales analysis, merchandise planning, project management, and team management. I customize buying strategies, business operations strategies and analysis tools based on different and emerging scenarios to turn Key Account needs into long lasting partnerships.

I am always willing to exploit new opportunities with great curiosity, power learning and transformative impacts. I am driven by passion, integrity, and authenticity, with high expectations of myself and my team. I thrive in international and multicultural environments, having lived and worked in the USA and Spain. I encourage a growth mindset and open, honest and positive team environment. Respect is a key team value.

I am looking to explore new business models with social impact and sustainability in a more digital e-commerce culture. I am also open to smaller structures, Paris-based, travelling or relocation in France or abroad for a new adventure.

I am passionate about travelling, arts, artistic craftsmanship and photography. I love to imagine bridges between activities. I am particularly interested in generative AI, entrepreneurship and the future of work themes.

Entreprises

  • Ralph Lauren - Manager Key Account Merchandise Planning team

    Commercial | Paris (75000) 2018 - 2023 Scope : 70% of the wholesale business of the subsidiary. $90 million net revenue. Key Accounts : all Department Stores & E-commerce customers. All lines.

    - Buying and Merchandise Planning : 140 buying seasons across all lines in 5 years for 15 accounts, 447 POS.
    - Management : 6 people
    - Project Management : Lead European projects including Cross-Dock logistics deployment with Galeries Lafayette department stores over a period of 5 years, connecting new customers through EDI and rolling-out new B2B commerce platform Nuorder
    - Strategy :
    Open team support for new partnerships – Courir & DFS La Samaritaine
    Open new role for E-Commerce support : La Redoute, Sarenza, Spartoo, Place des Tendances, Wehkamp (Netherlands)
    Covid : Crisis remote management, innovative thinking to apply RL strategic cost-saving decisions
    P&L, balance sheet reports for top management

  • Ralph Lauren - Senior Key Account Merchandise Planner

    Commercial | Paris 2015 - 2018 Scope : 33% of the wholesale business of the subsidiary. Galeries Lafayette, Printemps, Bon Marché department stores. All lines.

    - Buying and Merchandise Planning
    - Project Management : Participation in cross-functional projects including SAP Transition - anticipate internal and external processes due to software transition and 360° Seminar reuniting 100 people from the subsidiary
    - Management : 1 person

  • Polo Ralph Lauren - Key Account Merchandise Planner

    Commercial | Paris 2013 - 2015 Job creation in department creation. Implementation of new analytical tools, buying strategies and operational support for Printemps and Benelux specialty stores, Menswear and Womenswear lines.

    - Intrapreneurship : Audit of analytical and operational needs from sales team to support department creation, design tools to track KPI’s, define and deploy operational processes.
    - Buys : Forecast open-to-buy purchasing budgets, define seasonal assortment strategy, drive Pre-Buy internal process before market, conduct showroom meetings with buyers, monitor wholesale sell-in follow-up.
    - Business Operations : upload and manage orders in the system, send final order confirmations to customers, monitor purchase order reception from Key Accounts, follow smooth progress of deliveries, maximize invoicing and ensure fulfilment rate targets are reached.
    - Data Analysis : Develop analytical tools each season, follow reference per store sell-out, seasonal retail sales, weekly analysis of sales flow and send out reportings to all teams.
    - Business Opportunities : anticipate proactive replenishment offers, implement automatic replenishments : vendor managed inventory processes.
    - Cost Management, Loss of Revenue : Develop sales discount strategy, simulate markdown costs,
    check final customer agreements and analyze end-of-season costs.

  • Polo Ralph Lauren - Wholesale Sales Assistant - Menswear

    Commercial | Paris 2011 - 2013 Commercial and operational follow-up for Printemps and Bon Marché Department Stores, Prestige Partners on all Menswear lines - France Benelux.

    - Conduct pre-market order analysis, prepare collection presentations
    - Prepare assortment plans and manage order input in Showroom
    - Order maintenance in the system: changes, cancellations, substitutions, confirmations
    - Follow-up purchase order processing and track deliveries
    - Answer daily customer requests: deliveries, invoices, samples, claims, reorders, markdowns and returns
    - Support and liaise with Production Planning, Finance, Visual Assortment & Merchandising departments

  • Emporio Marketing - Sales Representative - Charities Fundraising

    2010 - 2010 - Direct Marketing Campaigns for Unicef, Oxfam, Action Against Hunger, Plan International…
    - Lead and manage a 15-people sales rep team on the field
    - Raised 400 000 euros in donations

  • Bambi by Laura - Start-up/Brand Launch

    2009 - 2009 Launch of a Womenswear brand working with designer Laura Figueras.

    - Design and implement the Business Plan of the start-up, search for funds
    - Manage suppliers relationships, supervise production in Spain
    - Develop market and sales at professional tradeshows (Spain, international)
    - Monitor communication: Shootings, catwalks, press releases
    - Research international brand ambassadors: agents, press agencies
    - Handle order deliveries, review contracts, initiate recruiting...
    - Successful collaboration: Roxy Heart, Topshop and Colette among others

  • PAUL SMITH - Wholesale Assistant - Menswear & Womenswear

    2008 - 2008 - Areas: France, Switzerland, Benelux
    - Plan appointments, achieve sales in Showroom, process orders
    - Conduct sales analysis and produce post-market sales reports

  • Cacharel - International Wholesale Assistant - Childrenswear

    2007 - 2007 - Areas: United States, South America, Asia, Russia, Eastern Europe, Italy, UK
    - Develop market, plan appointments, update client database
    - B2B Sales in Showroom and order processing
    - Organize trips to tradeshows, achieve sales targets at tradeshows
    - Manage international agents and distributors relationships (UK, Italy, Russia…)
    - Answer daily customer requests: stock replenishment, returns, deliveries...
    - Conduct sales and result analysis
    - Drive marketing intelligence studies for better positioning of the line

  • GUCCI - Sales Associate - Gucci/Le Bon Marché department store

    Paris 2006 - 2006 - Drive sales to international clients
    - Participate in visual merchandising for Shoes and Accessories
    - Manage stock & inventories
    - Handle after-sale service

Formations

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