Ariane MELEDANDRI

En résumé

Entreprises

• Cabinet d'avocats BIGNON LEBRAY - Responsable Marketing

  2011 - maintenant

• Agence de communication 360° PARISHINE COMMUNICATION - Business development and Account director

  2006 - 2009 • Developed communications and marketing strategy for international clients targeting the Chinese market : included corporate and marketing events, advertising campaigns, branding;
  • Led internal departments on project implementation, taking concept development through to product completion; directed and coordinated tasks, took responsibility for on-time delivery;
  • Developed sales strategy and general business: client targeting, set up marketing key steps schedule, defined marketing actions (marketing message copywriting and medium selection), prospect calls, client meetings, PR networking, promoting agency and its services;
  • Oversee budgets: pricing, vendors selection for costs and services qualities optimization;
  • Owned and developed client relationships, through effective in-project communication and post-project debrief to ensure client satisfaction; this was key to building strong, lasting client relationships;
  • Recruited and managed 5-person internal team of account managers and assistants, day-to-day meetings with accounts team for business development, strategy implementation and status briefing for ongoing projects;
  • Handled management reporting: business development and accounting updates to GM.

• Chambre de Commerce et d'Industrie Française en Chine (CCIFC) - Communication/Events/Membership Manager

  2003 - 2006 • Created marketing messages and material to attract new members: brochures, creation of a practical “recruiting kit” including corporate presentation brochures/leaflets, registration forms with fee-based promotions and chamber publications;
  • Launched a monthly newsletter for chamber news updates: structure, design, format creation, copywriting;
  • Managed events: setting up of a yearly events schedule including conferences, working groups; organization of prestigious events (gala, golf tournament etc.) in conjunction with local authorities and vendors (officials, Chinese partners etc);
  • Managed membership department, including regional department coordination (2 persons), budget and database management;
  • Owned relationship with members across country and recruited new members and sponsors;
  • Set up a member benefit program, including vendor selection and benefit negotiation.

Formations

• Université Industrielle De Pékin (Chine)

  Beijing 2010 - 2010 National degree in Graphic Design

• IAE

  Nantes 2002 - 2004 Master of French-Chinese International Management

• Etablissement Public Du Campus Jussieu Jussieu

  Paris 2001 - 2002 Maitrise de chinois en langues, littérature et civilisation