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Aude CASTAN

En résumé

Mes compétences :
Audit
FinTech
Strategic Planning
Customer Relationship Management
Brand Identity
User Experience
branding
service design
Social Media
Nokia

Entreprises

  • Freelance - STRATEGIST & WORKSHOP FACILITATOR

    2017 - maintenant FREELANCE STRATEGIST & WORKSHOP
    - Conducting various user studies, audits and prospective reports providing an insight into the
    the fintech/insuretech sectors (GMF and Intesa) for digital innovation consulting firm Souffl.

    - Prototyping an launching a new financial service for Moniwan using lean UX workshops for Curiouser

    - Co-creating, prototyping and promoting online communities of practice for power grid operator Enedis with Curiouser.

    - IDesigning collaborative methodologies and facilitating workshops to co-create a social gaming initiative engaging employees (Bel cheese marketer and BNPParibas bank) with
    Brainsonic.

  • DDB - INTERNATIONAL LEAD STRATEGIST

    2016 - 2017 Short term contract
    - Strategic planning on Carefree (feminine care) to implement the brand across EMEIA, South
    America and Australia (advertising, editorial and social media strategy)

    - Consulting for DDB Health, to redesign Naturactive's brand platform (aromatherapy)

  • Independent - FREELANCE

    2015 - 2016 In charge of the ethnography and design thinking team for the Defense Force pitch, in partnership with the Victoria University School of Design, to redesign the recruitment process of the NZ Army, Air Force and Navy.

    - Strategic planning for Toyota Hybrids, FlyBuys (Loyalty program) and the Wellington Zoo animals conservation program.

  • CHARGE OF THE FUNDRAISING FOR ELEPHANTS WORLD - VOLUNTEER

    2015 - 2015 Two months volunteering at ElephantsWorld, a sanctuary taking care of rescued elephants, as part of a 6 months backpacking trip across South East Asia.

  • WUNDERMAN GROUP - HEAD OF THE INCUBATOR PROGRAM

    2014 - 2014 Digital and social media strategy (Nokia) brand content and editorialization (Converse, Elie
    Short term contract, working Saab) and CRM (Netflix).
    horizontally for the three
    agencies of the group - In charge of the WunderLab, the open innovation platform: Curation and organization for
    (Wunderman, Kassisus and the Wunderlab Innovation Sessions conferences, leading the incubation program.
    Blast Radius)

    audecastan.work When I'm not conducting exploratory research, I'm exploring the world.

    aude.castan@gmail.com

    EXPERIENCE

  • Indépendant - FREELANCE

    2013 - 2013 Consulting for Better Happy on various corporate projects (NRMA insurance, Sanofi) as well as crowdfunding and social media strategies (Four Pillars Gin)

    - Various UX, digital and social media optimization projects (Lifehouse not-for-profit integrated cancer treatment centre, Sheridan bed linen, Nivea men, TAB sport bet) for the digital agency Analog Folk.

    - PR event strategy for Liquid Ideas.

  • Sid Lee - STRATEGIST AT SID LEE ARCHITECTURE

    Paris 2012 - 2012 Strategic planning and ethnographic research, to embed highly functional spaces with
    Short term contract immersive brand identity (Casino de Québec, Montréal Dow Planetarium.)

    - Developing propositions for Adidas Originals to enhance the in-store experiences with digital and interactive solutions.

  • 1988 - Intern

    2011 - 2011

Formations

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