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Aurélie RIBIS

BERLIN

En résumé

I'm an online professional with 8 years expertise on international markets focused on User Acquisition for ROI based businesses in Web & TV channels with P&L and Team Management responsibilities.

Area of expertise:
Media buying, Display, Affiliation, TV, Negotiations, Media campaigns' optimization, Online Games, multicultural experience, time management, people management

New challenges:
RTB & AdExchanges, Cross-Channel Marketing, Customer Journey

Mes compétences :
Bookings
Emailings
Gaming
Média
Multicultural
Négociations
online gaming
optimization

Entreprises

  • Audible GmbH - Marketing Manager France

    2015 - maintenant - Responsible for growing the user base of Audible’s business in French- speaking market
    - Manage external partners and agencies in various levels of acquisition marketing (SEM, Display, Mobile, Affiliates, Social Media, etc.)

  • GameDuell GmbH - Senior Marketing Manager - International Business Development

    2012 - 2015 - Responsible for the international user acquisition strategy
    - Management of Display & TV Marketing
    - Negotiating new business opportunities
    - Define & manage the Marketing Launch of the new brand Belote.com : Focus Groups of Belote Players, define the USP, Creation of a new TV spot & Coordination with the Production & Media Booking Agencies for broadcasting on national TV Channels, support creation of display creatives. (Spot TV: http://www.youtube.com/watch?v=GqiEIdZPLcQ)
    - People management & teams coordination : Country Managers, Campaign Managers, Affiliate Managers, Marketing Analyst
    - Support recruiting
    - elected "Person of Trust"

  • GameDuell GmbH - Country Manager France

    2007 - 2012 GameDuell has just started its internationalization when I've joined the company to launch the Display & Cooperation Marketing on the French Market, which became quickly the 2nd biggest market of the firm.

    - Responsible for online media buying on the French market & for deals' internalization
    - Prospect & negotiate new business opportunities such as display advertising, cooperations, creation of games' channels, emailing etc. (Over 150 partners)
    - Management of Key Accounts from the contract creation through campaigns' set up & invoicing
    - Collaborative optimization of creatives & LandingPages with the graphic team
    - Responsible for the Content on the French website www.gameduell.fr
    - Support the CRM &Product Development teams
    - Launch successfully the first TV campaign & manage since then the TV media buyings for the French Market

Formations

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