Menu

Benjamin DURAND-SERVOINGT

NEUILLY SUR SEINE

En résumé

12 years of experience in the Fashion, Beauty and Luxury industries across Europe, Asia and North America

Mes compétences :
Branding
Marketing & sales
Strategy (growth, planning, M&A)
Luxury

Entreprises

  • EM LYON

    maintenant
  • McKinsey & Company - Associate Partner - Leader of the Fashion, Beauty and Luxury practice for France

    PARIS 2018 - maintenant Strategy & Organization
    - Designed 5-year strategic plan for a luxury brand to double revenues and improve profitability
    - Assessed geographic priorities and resources re-allocation opportunities for a global beauty player
    - Developed expansion strategy for a Premium fashion group – focusing on market entries in Asia
    - Conducted European go-to-market organization review for a prestige beauty group

    Assortment & product development
    - Led the modernization of the end-to-end merchandising process for a lingerie player – reducing lead times by 30%
    - Optimized the assortment of a luxury fashion house with products and stores segmentation
    - Reviewed products lifecycle and buying sessions model for a leading luxury brand
    - Reduced products complexity for an Asian skincare brand

    Branding, marketing and digital
    - Designed the brand positioning and associated communication plan for a premium menswear brand
    - Developed the launch strategy (from value proposition to media campaign) for a premium automotive player
    - Conducted the digital and data transformation for a luxury conglomerates
    - Optimized marketing mix of a fashion retailer – including market spend optimization

    Retail & store management
    - Supported the design of an omnichannel experience for a luxury brand’s stores
    - Led a lean retail program to enhance the store staff performance for a French apparel retailer
    - Developed and tested a new store concept for a value apparel player
    - Optimized a fashion brand stores European network (including Capex rationalization)

    Performance transformation
    - Conducted a 1-year turnaround for a fashion retailer – delivering 5pt of EBITDA improvement
    - Reduced costs for a beauty player to generate 10% savings
    - Performed diagnostic and first stages of a prestige beauty brand turnaround
    - Developed a new business model for a niche fragrance player
  • MCKINSEY AND COMPANY - Associate Partner, Tokyo (Japan)

    2016 - 2017
  • McKinsey & Company - Engagement manager

    PARIS 2014 - 2016
  • McKinsey & Company - Associate and senior associate

    PARIS 2010 - 2014
  • YVES SAINT LAURENT (L'Oreal Produits de Luxe Suisse) - Product Manager

    2009 - 2010
  • LANCEL - Line Manager

    Paris 2008 - 2009

Formations

Réseau

Annuaire des membres :