• Prepare a questionnaire
• Organize visits to a representative number of customers per segment, market
• Interview internal marketing managers on the subject (various contacts available)
• Coach a marketing survey by a consulting firm
• Realize a quantitative study
Conclusion:
• Structure the customer needs and priorities on the subject
• Analyze for which products those materials should be applied first
• Propose means and ways to valorize the use of the Green materials
• Propose communication plan
