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Besson ALEXANDRE

HONG-KONG

En résumé

2013: PAROKSYSM ltd
Provide Consultancy Design / Development to Sourcing Companies, Brands and Retailers
Branding / Garment / Shoes / Bags / Accessories / Trims
Provide Production Solution to Brands and Retailers
From concept to final product
DESIGN EXPERTISE COMBINES WITH SOURCING AND MANUFACTURING

2010: Close to clothes Asia Pacific Ltd / Design Director
Design and develop Trims and Accessories items for European Clothing Brands
Incharge of developing marketing materials (web content, invitation, brochures)
Collection presentation to costumer
Costumer développement follow up

2009: The Blue Factory Ltd / Design & Development Manager
Design and Develop knits collections for US based costumers
Costumer dévelopments follow up

2007: Marithe + Francois GIRBAUD / Product Manager (Paris, France)
Development of a new product line (bottoms + tops) from brief to sales samples
Development of technical package (sketch, measurements, trims, fabric)
Sourcing: Packaging / Fabrics / Trims
Sales analyses (merchandising plan, styles, fabric, colour)
Market Analyses: competitor’s price positioning and monthly trends report
Mood board

2006: Marithe + Francois GIRBAUD / Product Developer Assistant (Paris, France)
Follow-up of product development (denim)
Jean customisation with Swarovsky for BBB
Packaging design
Graphic pattern design
Technical draws / Illustrations and layout for tech pack, sales book and training book

2005: Marithe + Francois GIRBAUD RETAIL / Visual Merchandiser-Graphic designer (Paris, France)
Design and implementation of Planograms
Layout for merchandising pictures books
Visual merchandising in M+FG store

2004 July: Norstyle (Avignon, France)
Various duties within style department of the « Pacific Motion » brand.

2002 October-2003 June: The Brothers for Trading and Industrial Development (Cairo - Egypt)
Graphic designer: creation and implementation of stone washing effects using specialized equipment (TONELLO Laser Robot – Evolution 240).
Production of samples, service sales, production and associated duties.

2001 July: Pathé’o (Abidjan, Ivory Coast)
Technical study of African cloth (dyes, various cuts and styles).

2000 July - September: Polo Ralph Lauren (Seoul, Korea)
Various duties within marketing and visual merchandising team.

Mes compétences :
Sourcing
Gestion de produit
Process
Design
Production
Développement produit
sales analysis
Merchandising
Visual Merchandising
Quality Control
selection of styles and fabrics
prototype development
finish development
brand development
Provide Consultancy Design and Development
Product Development
Photo processing
Packaging design and development
Microsoft Word
Microsoft PowerPoint
Microsoft Excel
CAD/CAM
Branding
Adobe Photoshop
Adobe Indesign
Adobe Illustrator

Entreprises

  • PAROKSYSM ltd. - GENERAL MANAGER

    2013 - maintenant
  • CLOSE TO CLOTHES Asia Pacific ltd - Design Director

    2010 - 2013 Design, Development, Business Development in Trims and Woven labels
    Coordination with Paris headquarter, follow up costumer's developments and production issues, design collection, marketing orientated design, website, company graphic chart, attend textile fairs and develop sales.
  • CLOSE TO CLOTHES ASIA PACIFIC - General Manager

    2010 - 2013
  • COSMEX / THE BLUE FACTORY ltd. - Design & Development Manager Design and Development

    2009 - 2010 : COSMEX / THE BLUE FACTORY ltd. (Hong Kong SAR)
    « Jeanswear » product, mostly for American and European costumers:
    Guess (Maricano, G by Guess, Guess Kid, factory line), Citizen of Humanity, Levi's, Converse by John Varvados, Adriano Goldsmith, Unified, Paul Smith, Gas, Guru, Girbaud.
    Product design and finish development
    Costumer's development follow up and coordination with our merchandiser team for production.
  • PAROKSYSM ltd - Managing Director

    2009 - maintenant : PAROKSYSM ltd. (Hong Kong SAR) - http:/paroksysm.prosite.com
    Provide Consultancy Design and Development to Sourcing Companies, Brands and Retailers.
    Branding / Garment / Shoes / Bags / Accessories / Trims

    Provide Production Solutions to Brands and Retailers
From concept to final product.
    DESIGN EXPERTISE COMBINES WITH SOURCING AND MANUFACTURING.
  • MARITHE + FRANCOIS GIRBAUD - Product Manager & Designer

    2006 - 2009 Marketing: Merchandising plan, according to sales analysis and sales forces feedback.
    Sales analysis of current collections (collection structures, styles, materials, color card).
    Monthly analysis of market trends, indicators (shapes, color trends, materials, washes, graphics, etc.).
    Market survey: products, competitor's prices, consumers, packaging, etc.
    Development: Development of a new denim line ``Leg End'', from original briefing to finished products: selection of styles and fabrics, development of models, follow-up of prototype development and supplies.
    Development of technical specs: drawings, simulation (color, washes, measurements, sewing sections, thread color, Accessories, etc.)
    Packaging, Hangtag and Branding/Labeling development for the new line.
    Development of a new Accessories line (Bags, Make-up bags and Blackberry case) For Marithé + François Girbaud's main line: Researches, technical sketches, trims and lining design, colors simulations, layout for presentation and prototypes development follow up.
    Development of a Sneaker Range for Marithé + François Girbaud trough the US ``Blue Life'' Line: Researches, technical sketches, colors simulations, layout for presentation and prototypes development follow up.
    Graphics: Design and layout of catalogues.
    Design of Prints, patches and Labeling for Marithé + François Girbaud's US line called ``Blue Life''.
    Technical sketches for ``Blue Life'' regarding Bottoms, tops, Outerwear, trims, labeling, hangtags ...
    Sourcing: Assessment of new sourcing for knitwear and denim: coordination and sample follow up.
    Quality Control: QC on commercial Samples and Size Set (Measurements, Washing shades, stitching, Trims...)
  • Marithe + François Girbaud - Assistant Product Developer

    2005 - 2006 Marketing: Jeans customization with Swarovsky for the Bread and Butter Barcelona trade show.
    Packaging design and development for t-shirt (GIRBOX).
    Various PowerPoint presentations on brand development and different product lines.
    Development: Development of technical files for product lines: ``Le jean de M+FG'' and ``L.A Marithé''.
    Fitting sessions for the denim line.
    Graphics: Creation of a 3D product simulation system (color, washes, thread color, materials, etc.)
    T-shirt graphics placement and color simulations for European and American collections.
    Design of textile prints for jeans and t-shirts in the line ``Le jean de M+FG''.
  • Marithe + François - Visual Merchandiser & Graphic designer

    2004 - 2005 Marketing: Purchasing: assortment plan study, collection structure and sales analysis.
    Presentations on the brand, the merchandising department and research and concepts developed by François Girbaud for his collections ``Le jean de M+FG''.
    Visual Merch: Creation and implementation of planograms.
    Photo processing, production and layout for merchandising leaflet support for all store managers, as well as for license and franchise holders worldwide.
    Visual merchandising: deployment of the collection at the brand's Parisian stores.
    Booth accessories and development of furnishings for American license holder and showroom in New York.
    Graphics: Work on layout of catalogues for collections, and training booklets for sales personnel.
  • SABATOUN / Marihe + François GIRBAUD - Chef de produit

    2004 - 2009

Formations

  • ESIV

    Paris maintenant
  • Ecole Supérieure Industries Du Vetement (Paris)

    Paris 2003 - 2005 Master

    Comprising production processes, CAD/CAM, production management, marketing, management, negotiations, English, communications, materials technology and other subjects.
  • Institut Supérieur Arts Appliqués LISAA

    Paris 2000 - 2002 stylisme/modelisme
  • ISAA

    Paris 1999 - 2001 Designer degree

    : Institut Supérieur des Arts Appliqués de Paris
    Creative process: trends, colors, development of collection plans, drawing, variants, silhouettes, materials, marketing, communications.
  • Lycée St John Perse

    Paris 1995 - 1998 Baccalaureate Degree Econimcs / Social

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