Brice HELTERLIN

En résumé

Entreprises

• Airbus Group - Executive Assistant to the EVP Communications

  Blagnac 2015 - 2017

• Airbus - Head of Advertising

  Blagnac 2014 - 2015 I am an experienced manager with multi-cultural and cross-functional experience.
  
  I am responsible for the development, implementation and management of Airbus‘ global advertising activities. This includes activities in the Airbus Subsidiaries and special needs of Airbus functions. The campaigns aim at building Airbus image globally in the most effective and efficient manner.
  
  I design and deploy through multiple media channels strategic and tactical advertising campaigns, with the objectives to reinforce our Airbus brand, create a greater awareness amongst our target audience and increase aircraft sales.
  
  I am responsible for the evaluation and selection of advertising and media agencies and for the financial reporting and controlling of the worldwide multi-million advertising budget.
  
  
  My activities include:
  
  Evaluating the needs of Airbus stakeholders in order to develop bespoke advertising campaigns, including campaigns in Outdoor, Print, Online and Social Media.
  Strengthen the Airbus brand and image at international airshows
  Preparing briefings, evaluating performance and managing agencies. Ensuring that all production costs are correctly presented and fall within contractual agreement
  Developing key marketing messages with Airbus stakeholders
  Supporting and advising functions and Airbus subsidiaries to develop briefings for specific campaigns in line with Airbus overall media strategy
  Evaluating creative work to ensure that optimal impact is reached while reflecting the Airbus message and tone of voice
  Responsible for all trade advertising activities in terms of regional allocation, messages and timing on a global basis
  
  

• Airbus - Head of Marketing Events

  Blagnac 2011 - 2014 Team management of people with multi-cultural background
  Winner of an “Award for Excellence 2012” with Flight Plan by Airbus
  Nominee for the “Airbus Group Hall of Fame” 2014 in the category “Great Innovator”
  Managed 25 Marketing events per year with worldwide airlines, lessors and financial institutions
  Managed and monitored a budget of greater than one million euros
  Managed and organised the Customer Affairs Commercial Symposium and Mid-Year Symposium (750 people), including budget
  Designed and developed Flight Plan by Airbus, a highly sophisticated airline management simulation run with customers to support sales campaigns, push Airbus corporate messages and collect customer intelligence.
  
  

• Airbus - Marketing Events Manager

  Blagnac 2008 - 2011 Organised and managed over 70 key sales and marketing events/seminars to strengthen the Airbus image and brand worldwide in over 30 countries
  Managed and conducted strategic events with over 2000 international customers
  Monitored a yearly marketing events budget of 700K euros
  Established the Air Transport Seminar as a recognised brand in the industry
  Developed innovative ways to communicate with customers and create a community Airbus can build its future on (www.airtransportseminars.com)
  Highlighted Airbus’s competitive advantages in key areas
  Ensured alignment with the overall Airbus strategy and existing market environment for marketing messages to the aviation community
  

• Airbus - Customer Spares Support Director

  Blagnac 2006 - 2008 The position was based in Hamburg (Germany) at our headquarters for Airbus Spares Support and Services
  
  Operational interface for over 60 airlines, CJ/VIP and MRO customers located worldwide for all material, logistic and supplier issues
  Marketed and monitored the Airbus Modular Spares Services (AMSS): generated over 30 million USD turnover in services sales with customers
  Customer interface for airline specific transport & stores logistic, inventory consulting, training, and planning analysis events
  Indirect people' management
  Introduced Airbus Services Product Portfolio to customers
  Marketed within the customer community the spares consultancy services
  Customer interface including improvement activities
  Optimized material management for scheduled maintenance
  
  

• Airbus - Supplier Spares Support Manager

  Blagnac 2003 - 2006 The position was based in Hamburg (Germany) at our headquarters for Airbus Spares Support and Services
  
  Key account manager for a portfolio of 55 suppliers based in Europe & North America
  Conducted projects on process improvement and audits with suppliers
  Internal and external presentations to suppliers and customers
  Analysis of suppliers performances and improvement programmes management
  
  

Formations

• ISEG INSTITUT SUPERIEUR EUROPEEN DE GESTION

  Paris 2003 - 2004 Mastere, Management et Gestion des Flux

• EM Strasbourg

  Strasbourg 2002 - 2003 Achat international

• UCI IRVINE IBOM (Irvine California)

  Irvine California 2001 - 2001 Accelerated program, Management and International Business

• ISEG INSTITUT SUPERIEUR EUROPEEN DE GESTION

  Paris 1998 - 2002 Management et Affaires Internationales
  
  Maitrise Bac +4, Management et Affaires Internationales (Management and International Business)
  

Réseau

• Caroline HELTERLIN

• Cedric TOURBEZ

• Gilles HELTERLIN

• Guillaume TURGIS

• Hervé DEMUTH

• Mehdi EL KOUCH

• Patrick GIMENEZ

• Thierry WENDLING

• Xavier CAUCHIE