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Bruno GISQUET

Paris

En résumé

A comprehensive 20 years experience in the automotive industry for premium and non-premium brands on 2 continents (Europe and Asia). A accurate marketing expertise in both marketing communication (advertising, media, digital, events) and product marketing (range management, pricing, volume & production planning). A continious quest for challenges, forward thinking and new horizons.

Mes compétences :
Marketing online
Product manager
CRM
Digital marketing
Volume planning
Marketing viral
Brand Marketing
Marketing Communication
Marketing stratégique
Brand strategy
Brand Development
Brand management
Communication
Marketing
Automobile
Lead management
Product Lifecycle Management

Entreprises

  • Infiniti - Director Brand Academy

    Paris 2015 - maintenant Mission: ensure a consistent Brand perception globally throughout all customer touch points
    Scope of work: Global Brand positioning roll-out management, Brand engagement plan
    Key 3 achievements:
    1/ Launch of the Infiniti Brand Academy
    2/ Definition and implementation of the new Brand positoning roll-out plan
    3/ Production of innovative Brand assets

  • Infiniti - Director Experiential Marketing & Product Launches

    Paris 2014 - 2015 Mission: ensure a consistent Premium customer Experience and manage the new product launch Strategy and planning globally
    Scope of work: motorshows, events (incl. driving), partnerships, sponsorship, product placement and global launch function management
    Key 3 achievements:
    1/ Definition and implementation of a new Global Launch process
    2/ Deep improvement of theTier 1 Motorshow strategy, processes and assets management
    3/ Development and implementation of a Global driving experience strategy and guidelines

  • Audi China - Vice-President Marketing

    2011 - 2014 Mission: combine the rapid growth of Audi in China with the right brand positioning and values
    Scope of work: product, price, communication, market analysis & trends, mid and long term volume planning
    Key 3 achievements:
    1/ Launch 10 new models in the market: A8L/W12, A7, A1, new A4L/A6L, A4/A6 allroad, RS5, Q3
    2/ Support a sales volume growth from 225.000 to 488.000 units within 3 years (2010 – 2013) with
    relevant marketing plans and activities
    3/ Audi #1 in Prestige, Innovation and overall image in China

  • Audi France - Head of Marketing

    Villers Cotterets 2004 - 2011 Mission: review and renew the whole Audi Marketing and product strategy in France
    Scope of work: product, price, communication, market analysis & trends, mid and long term volume planning, production & supply management.
    Key 3 achievements:
    1/ Winner of the 2005/2006 Worldwide Communication Award from Audi AG
    2/ Benchmark in new media communication tools and pilot country for many international online and CRM projects
    3/ Implementation of a brand new, innovative and active loyalty programme

  • Volkswagen France - Head of Phaeton/Touareg Department

    Villers-Cotterets 2001 - 2004 Mission: ensure the success of the 1st Premium range from Volkswagen
    Scope of work: all NSC functions for Phaeton and Touareg
    Key 3 achievements:
    1/ Definition and implementation of the product, sales & marketing strategies for Phaeton & Touareg
    2/ Implementation of a Phaeton/Touareg dedicated network (standards, people & tools)
    3/ Definition and Implementation of an innovative Phaeton mobility and service concept

  • Volkswagen France - National Product manager

    Villers-Cotterets 1998 - 2001 Mission: management of several product lines for the French market
    Scope of work: product, price, production & supply, volume planning, market analysis, communication
    Key 3 achievements:
    1/ Several new model launches & life-cycle management: Passat, Sharan, Bora and Golf Cabriolet
    2/ Increase in 3 years of the Passat volume by +25% and Market Share by +30%
    3/ 8.000 cars, 2.4% Market Share & 30% awareness for Bora in 2001 (starting from scratch in 1998)

  • Seat Fance - National Advertising Manager

    1996 - 1998 Mission: management of the communication strategy and for the French market
    Scope of work: advertising (creative & media), direct marketing & digital activities
    Key 3 achievements:
    1/ Fulfilment of an exclusive partnership with LARA CROFT (EIDOS) with related creative work
    2/ Launch of the 1st SEAT consumer magazine: SEAT Magazine
    3/ Launch the 1st internet site for SEAT in France

Formations

  • ISC

    Paris 1992 - 1995 Marketing

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