Carole GUIOMAR

En résumé

Entreprises

• AGfa

  maintenant

• Hewlett packard

  COURTABOEUF maintenant

• Hewlett Packard

  COURTABOEUF maintenant

• Hewlett Packard Enterprise‎ - Social & Environmental Responsibilities Manager Southern Europe

  2015 - maintenant

• Hewlett Packard - Marketing Manager

  COURTABOEUF 2012 - 2015 Management of the marketing & communication for Exstream software solution in France.

• Hewlett Packard - Category & Marketing Manager

  COURTABOEUF 2006 - 2011 - Events management : customer events, trade shows, partnerships (with Vu, Magnum, Dupon, Leica, Arles Photo festival, Autodesk, Abvent, Image Magazine, Caldera..)
  
  - Lead generation (dm & e-dm campaigns, demo days, trade shows, sample blast) and funnel migration (customized demos, open houses) activities management
  
  - Development and management of marketing tools and communication plans for HP and channel (dm/e-dm campaigns, open houses, demo days, trade shows, documentation, case studies, advertorials...dedicated to resellers)
  
  - Press relations :day to day journalists relationship, HP management interviews, press conferences, press agency management

• Hewlett Packard - Marketing & Communication Manager

  COURTABOEUF 2003 - 2006 - Press relations :day to day journalists relationship, HP management interviews, press conferences, press agency management
  
  - Management of advertising campaigns and promotions
  
  - Conception and development of the Photo Influencer Program ("influencers' network"), sponsoring of the Arles Photo Festival and various partnerships (with Vu, Magnum, Dupon, Leica, Arles Photo festival, Image Magazine, Hahnemuehle...)

• Nexans - Marketing & Communication Manager

  Casablanca 2000 - 2003 - Definition and management of marketing and communication tools and plans
  
  - Management of events, advertising and press relations

• Agfa Gevaert - Marketing & Communication Manager

  Rueil-Malmaison 1995 - 2000 - Press relations and in-house communication management for the 5 business units
  
  - Conception and development of national promotions for consumer and professional product ranges for photo business unit
  
  - Management of photo advertising campaigns and photo contests
  
  - Management of photo press relations : press trips, press conferences, management interviews, day to day journalists relationship
  
  - Management of the Agfa Image Center network (shops for photo film development on minilab and Agfa photo products sales)

Formations

• Institut Français De Presse - Assas Paris II IFP (Paris)

  Paris 1990 - 1993 DESS information communication Journalisme

• Université Réné Descartes Paris V

  Paris 1989 - 1992 Sociologie de la Communication

Réseau

• Anne JARRY

• Denis TOURNIKIAN

• Département Recrutement ELIS

• Ibtissam SERGAG

• Olivier GILLET

• Olivier RAYMOND

• Patrick BRUYERE

• Sébastien TISON

• Vianney BERNARD