Caroline BATTISTELLI

En résumé

Entreprises

• Adie - Communication Manager

  Paris 2012 - maintenant In charge of the communication, I am working on growing Adie’s awareness towards its target: unemployed people, living under the poverty line, with no or bad credit history, who wish to start their own company. More specifically I am:
  • Supporting the local agencies by designing and implementing new communication tools
  • Organizing Adie’s microfinance week in early February which consists in coordinating hundreds of events throughout France and implementing a new communication campaign
  • Negociating for free advertisements spaces in the cities transportation systems, in TV, radio, movie theaters, magazines, etc.
  • Working with the communication agency to develop a new advertisement and a new visual identity for the association : change of logo, tagline, and graphical lines.
  • Coordinating with the 120 agencies to change their shop-front accordingly with the new identity
  • Organizing the opening of a new agency in central Paris
  

• Free lance - Translator

  2012 - 2012 Translation (English to French) assignements for international organizations such as UNO, World Bank

• Legal Suite - Head of marketing

  Suresnes 2012 - 2012 As head of marketing worldwide, I defined the marketing and communication strategic projects, and managed the marketing team towards achieving those goals. Among the project I lead:
  
  • Defining a new online strategy, and Implementing a new website for the company, www.legal-suite.com, in 3 languages and for 4 countries
  • Creating new communication supports in line with the new online strategies : brochures, newsletter, online banners, printed ad, etc.
  • Organizing events: tradeshows in Canada and the U.S., workshops in Belgium and France.
  • Developing press relations online and offline, releasing news on a regular basis, developing business relations with bloggers and building online social network strategies.
  

• Hudson - Project Manager for Marketing Europe

  2008 - 2011 I was part of the European team, which established and developed the marketing strategy through the European countries. My role included
  
  • Developing and implementing marketing/communications strategic plan for Hudson based on competitor analysis and in‐house capabilities
  • Editorial coordinator of the online magazine for candidates and clients
  • Hudson administrator of social networks such as LinkedIn, Viadeo and Facebook for the European region
  • Database segmentation through emailing campaigns, newsletter and promotional offerings
  • Organizing European events such as the Leadership conference, the Chairmans’s Awards and the Executive committee meetings. Coordinating partnership with major event planners in the HR industry.
  

• Ubifrance - Press project Manager

  Paris 2006 - 2008 Member of the French Technology Press Office team, Ubifrance press office in North America. I was in charge of coordinating our client’s press project with U.S and Canadian media. My responsibilities included:
  Coordinating PR campaigns toward North American media: realising interviews, sending press releases to journalists, organizing press events, compiling press reviews and press books
  Increasing sales by contacting new clients, organizing face to face meetings, prospecting on regional fairs
  Developing cross selling offering on partnership with the French Trade Commissions
  Compiling and Reporting on Sales activity to headquarters located In Paris

• LCL - Assistant Product Manager

  Villejuif 2005 - 2006 Assisted in-house marketing projects.

• Agence MG/GM - Assistant Project Manager

  2004 - 2004 Coordinated offline and online marketing projects

Formations

• Grenoble Ecole De Management ESC Grenoble GGSB EMSI

  Grenoble maintenant

• University Of New Orleans (New Orleans)

  New Orleans 2004 - 2005 international Marketing
  
  MBA

• Ecole Supérieure De Commerce

  Grenoble 2002 - 2005 Marketing and Business Communication