Cécile BERNARDET

En résumé

Entreprises

• Seed Up - Directrice Projet New Business

  2017 - maintenant https://seed-up.io/fr/

• UPREG - Digital development manager

  2014 - maintenant Clients : Le Parisien, Ouest France, Sud Ouest..
  Accompany and support media groups digital activities development
  • Stimulate innovation and manage ideation for the business management
  • Strategic recommendations: how to convert news websites into ecommerce websites
  (CRM strategy, attribution marketing..etc)
  • Prepare and conclud deals with the innovative ecosystem (labs, startups...)
  • Corporate website launch & webmastering

• Cool and the bag - Business Owner

  2013 - 2016 Define the brand positioning
  - Business development: distributors and commercial partners prospection
  - Implement tools to hack the growth (user acquisition, retention)
  Main achievements
  Revenue diversification. 2014 share of revenue: 50% website, 30% market places, 20% BtoB Income increased by 40% between 2014 and 2015

• ANTVOICE GROUP (Antvoice Social Fatory) - Product owner

  2012 - 2014 Clients : Le Figaro (Ticketac.com), La Redoute
  • Product owner of a data based personalized product recommendation solution for media and e-commerce websites
  • Elaborate product positionning and overall strategy
  • Define product features and functions
  • Drive execution, using agile management methodology
  

• DIGITAS FRANCE (PUBLICIS) - SENIOR PROJECT MANAGER

  Paris 2008 - 2012 Click to edit position description- Contribute to the bids: conceive digital strategies, elaborate action plans, brief creatives
  - Develop account’s budgets
  - Drive project execution: manage production follow-up, ensure project profitability
  
  Accounts: Dassault Aviation, Auchan.fr, Lancome, Cdiscount, La Poste, Ventes Privées, Roger&Gallet, Swisslife
  

• Studio LOL - PROJECT MANAGER / CHIEF EDITOR LEMONSOUND.COM

  2007 - 2007 Chief editor for www.lemonsound.com (10 000 visits/day)
  
  Contribute to Alternative/ Viral marketing projects : social media, street marketing, online buzz
  Accounts: Loreal, Sony Ericsson

Formations

• Ecole Supérieure De Publicite Marketing

  Paris 2006 - 2008 Major of Advertising

• Paris II Pantheon Assas

  Paris 2005 - 2006 Licence Information Communication

• Université Paris 4 Paris Sorbonne

  Paris 2003 - 2005

Réseau

• Alicia BIRR

• Daniella VESPUCE

• Eric LE MOAL

• Geraldine MINVIELLE

• Jean Christophe QUILEZ

• Onouris TECHNOLOGIES

• Sandrine GARRIGUES

• Sofiane BELGHALI

• Valentin HUGON

• Vasco CERQUEIRA