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Amazon com
- Sr Vendor Manager Music & Digital
Paris Cedex
2013 - maintenant
Amazon is Earth's most customer-centric company and the global leader in e-commerce (Market cap. $143B, 2013 turnover $75B)
Responsibilities:
► Devise purchasing strategy to increase performance in a changing market segment (from physical to digital download and streaming), making sure than selection, price and customer experience are the core tenets in building up this strategy
► Negotiate products with Music industry majors, indies and wholesalers (more than 200 vendors)
► Negotiate partnerships with main suppliers in the context of Amazon preferred suppliers program: front and back margin, marketing budget, advertising budget
► Negotiate logistics and transportation improvements in coordination with operations and legal departments
► Analyse results and implement operations and projects to grow business and develop profitability (promotions, merchandising, sourcing strategy…)
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Bigpoint
- Director Southern Europe, Web and Gaming
2012 - 2013
European leader in browser games (300 M registered customers, 800 employees), 2011 turnover: €150M
As Director Southern Europe at Bigpoint, I developed a 30 M€ turnover in the region, owned the P&L and managed a team of 15 people, in 3 offices (Hamburg, Paris, Rome), covering sales, business development, marketing, community support and localization. I gained hands-on experience in acquisition and monetization (€10M budget) in the hottest business in gaming, Free2Play. I developed an extensive distribution partnerships network and a deep understanding of issues involved in setting up local offices.
Responsibilities:
► Drive Bigpoint's growth in Southern Europe
► Manage the French and Italian subsidiaries, P&L ownership
► Manage a 15 strong team, in 3 offices (Hamburg, Paris, Rome), covering sales, business development, marketing, community support and localisation
► Business development: build and develop successful business partnerships to increase the distribution and promotion of Bigpoint's portfolio of browser games
► Multi-channel marketing, monetization and funnel optimization: adapt, optimize, implement and develop performance marketing (SEM, SEO, Media, Display, viral, SMA...), CRM, PR and payment strategies
► Grow the turnover and registered base of Bigpoint major Free2Play games : Farmerama, Dark Orbit, SeaFight, Battlestar Galactica, Ice Age…
► Source local content, develop relationships with gaming developers to publish and distribute their games
► Make the whole customer experience feel local
Achievements:
► Grew monetisation from partnerships by 30%
► Optimized the ROI of the yearly digital marketing budget (10 M€ acquisition spending). Reduced the CPL by 25%
► Extensive distribution network: established and managed partnerships with major players as Orange, TF1, M6, MSN, Rai, MTV, Sony, Intel, Yahoo!, OcciGrup, Moosite, Antena Tres, Hi Media, Prisa, Mediastay, Tuenti… 25 partners signed in 1 year, up sell to strategic partnership with M6
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SFR
- Head of New Services, Telecom and Web
2009 - 2012
Leading French mobile and landline operator (2010 revenue: €12bn)
As Head of New Services at SFR, I developed high growth potential new content services. We launched the first cloud gaming service on TV in 2010 (world premiere), convergent with other screens (PC, smartphones, tablets). I also launched SFR gambling portal.
Responsibilities:
► Create and lead the marketing strategy and execution for new content services to generate product differentiation, consumer preference and ARPU growth
► Business development and account management: digital content publishers, cloud gaming providers, strategic partners
► Digital marketing, product marketing, acquisition and engagement: paid, owned and earned
► Management of a team of 3 as well as consulting resources
Achievements:
► Launch of the first cloud gaming service on TV in 2010 (world premiere). The service will total 10M€ turnover in 2013 and is identified as strategic for SFR. Accesses on PC, smartphones and tablets deployed.
► Extended this technology to cloud/interactive TV services (video, e-learning, e-commerce)
► Launch of a suite of gambling services in 2010 (deregulation of this industry in France), monetisation of SFR sites traffic
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SFR
- Head of Games, Telecom and Mobile
2001 - 2008
Leading French mobile and landline operator (2009 revenue: €12bn)
As Head of Games, I was responsible for a 27M€ content service, managing the gaming business including strategy, business development, marketing, app stores, product and service management. I have led SFR’s gaming business to become a leader in Europe.
Responsibilities:
► Design and execute the strategy and development for a 27M€ content service (2008 figures)
► Business development / partnership building: publishers, app stores, platform providers
► Product and mix marketing, co-marketing, PR, inbound and outbound acquisition
► Manage a team of 2 as well as consulting resources, management and tracking of the service budget and P&L
Achievements:
► 600% growth in 5 years (activity started in 2002)
► 40% growth from 2007 to 2008
► Established and maintained “SFR Jeux” as the largest mobile games portal in France and Europe for over 5 years
► Created a cross platform entertainment offering; mobile (java and other OS), wap, web, PC and MMO games
► Successfully managed partner relationships with more than 30 world-renowned publishers and technical partners.
► Organised and executed an annual co-marketing budget of over 3.5M€
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INFOGRAMES / ATARI
- Brand Manager, Video Games
1999 - 2001
Video games publisher (2001 revenue: 675 M€)
Key competencies: knowledge of games publishing, product development, marketing strategy and execution
Responsibilities:
► Create the publishing and marketing strategy for the Extreme Sports line-up, make sure it was implemented in the development phase
► Product and operational marketing, publishing, PR and liaising with the local distribution teams
► Manage the relationship with licensors, endorsements and promotional partners
► Manage 3 product managers
► Accountable for the product launch success (revenue) as well as full product life cycle
Achievements:
► Successfully launched 11 video games, including Splashdown, Transworld Snowboarding, Supreme Snowboarding…
► Obtained major partners and endorsements: Bombardier, Transworld, PGA…
► Established publishing marketing budgets of up to 300 k€ per title
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ACTIVISION BLIZZARD (anciennement Vivendi Games)
- European Product Manager, Video Games
1997 - 1999
First games publisher globally (2009 estimated revenue 4.3bn$)
Responsibilities:
► Make sure that European interests are taken into account by US publishing and marketing teams, follow up with them durign the development
► Title selection for the European market, optimise the global strategy and/or generate a European specific marketing plan
► Implementation of this strategy with local distribution, oversight of the marketing assets creation and distribution to local teams
Achievements:
► 21 video games launched, including, Half Life, Caesar 3, Brood Wars, Grand Prix Legends, USM, Pro Pilot…
► Half Life franchise: more than 15 M units sold
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AUDIAMUSE
- Founder and Manager
1996 - 1997
Service provider: IVR, web sites and Minitel services
► Founding member of the company: in charge of finance, administration and product development
► Knowledge of how to set up a company in France (administrative processes and work)
