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Charlie CASSAM CHENAI

BRUSSELS

En résumé

More than 3 years of experience in luxury sector (beauty & fine chocolate)
Marketing and commercial background
Results oriented and customer focused
International exposure

Entreprises

  • Godiva Chocolatier - International Wholesale Area Manager

    2011 - maintenant - Managed France and Israel wholesale, hotel and corporate businesses and E-commerce EMEA: 1,2 million € annual turnover
    - Developed and implemented annual, customer-specific promotional calendar
    - Full P&L responsibility
    - Provided accurate monthly forecast by product by customer market
    - Regular customer and market visits to ensure consistent brand presence
    - Reached gross sales objectives within first 5 months | Aug. – Dec. 2011: +17% vs. last year, along with a profitability growth
    - Given responsibility of French market in Feb. | YTD: +232% vs. last year with key account Galeries Lafayette
  • LVMH Fragrance Brands - Local Market Operational Product Manager - Middle East, Indian Subcontinent

    beauvais 2010 - 2011 - Point of contact between each brand headquarter and distributors (i.e. Radwa, Habchi & Chalhoub, Grand Stores)
    - Designed, set up, followed-up, analysed and communicated national and regional animations with distributors / retailers
    - Checked and validated all the layouts sent by the markets (installation, POSM, activity)
    - Participated actively in building the 2011 marketing strategy and in regional retailer presentations (Faces, Sephora, Al Shaya)
    - Customer and market visits (i.e. UAE, Saudi Arabia and India) to ensure brand presence and consistency across the region
  • L'Oréal - Assistant to the Key Account Managers - France

    PARIS 2010 - 2010 - Followed-up para-pharmacies (i.e. Carrefour, Leclerc) and implemented promotional plans: 40 million € annual turnover
    - Handled day-to-day business and animations with wholesalers (i.e. Alliance Healthcare, OCP): 12 million € annual turnover
    - Supervised a tele-sales team responsible for 3000 pharmacies: 2 million € annual turnover
    - Developed elements of communication and operational assistance to the sales team
  • French Wine Society - Assistant to the President

    2009 - 2009
  • Parfums Givenchy - Junior Operational Product Manager - Belgium, Luxemburg

    LEVALLOIS PERRET 2008 - 2008 - Implemented the annual trade plan of Inno (3rd retailer in the market) and set up its point of sale animations
    - Supervised the new make-up merchandising delivery: 54 shops with a budget of 100.000 €
    - Developed elements of branding and merchandising tools
    - Managed budgets for each project listed above (i.e. spendings, invoices)
  • Parfums Givenchy - Europe Export Assistant

    LEVALLOIS PERRET 2008 - 2008 - Created and leveraged a strategic commercial database for the European department
    - Followed-up launches, marketing and commercial activities done with the distributors
    - Analysed monthly wholesale reports for each country
    - Managed administrative support (i.e. orders, invoices, deliveries)
  • H2X Yachts & Ships - Assistant to the Marketing Manager and Sales Director

    2007 - 2007

Formations

Réseau

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