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Charline POINT

Paris

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Garches ainsi que le résultat des européennes dans les Hauts-de-Seine.

En résumé

Looking for a permanent or temporary job in marketing (Marketing Coordinator, Product Manager) in Montreal
Dynamic, motivated and trustworthy, I have a Master in Marketing and Business Administration
I have multiple working experiences in marketing project management, especially in the FMCG market.

Mes compétences :
Gestion de projets
Brand Development
Advertising
Coordination
Business analysis and portfolio strategy
Event Management
Product Development
Team projects
Communication

Entreprises

  • Fromageries Bel - Mini Babybel Junior Brand Manager

    Paris 2013 - maintenant Marketing & communication plans
    - Implementing the 2013 and building up the 2014 activation plans by working closely with all countries & the purchasing department
    - Coordinating the development of communication materials such as TV adverts, packaging, in-store displays
    - Participating actively in the development of the new TV equity copy
    Innovation & renovation projects
    - Collaborating with Research & Engineering departments to develop and execute the brand's international innovations and renovations projects
    - Conducting consumer qual & quant tets and bringing recommendations following test results
    - Working closely with external partners to execute packaging designs
    Branding projects
    - Developing the new Mini Babybel Mascot in collaboration with a partner agency from design guidelines to 3D modelling for future TV & digital usage
    - Delivering internal & external presentations concerning marketing material, innovation & renovation projects as well as communication strategy
    Conducting analysis & periodical reviews of the brand in Europe and Northern America
    Handling budget monthly report and invoicing

  • Groupe Carrefour - Packaging Project Coordinator

    Massy 2011 - 2012 Design, develop & implement improved and new packaging designs for the Group’s private label products
    - Working on 1600 products simultaneously in various product categories: tea, coffee, sodas, juices, beers, cereals, champagne…
    - Developing 9 product innovations, carrying out competitive & consumer analysis to provide the best packaging recommendations

    Building relationships with internal & external partners to ensure an optimized packaging process development
    - Collaborating with design agencies, photo-engraver, printer & suppliers as well as Quality & Regulation departments
    - Working closely with the consumer department to ensure optimum packaging design solutions for on-shelf impact

    Establishing project metrics & managing expense budgets to accomplish the package development objectives

  • Leg advertising agency - Junior Account Executive - Account SFR (2nd largest telecommunication company)

    2009 - 2009 Acting as a link between the client & the agency creative staff during the advertising development process : client’s brief, creative & media brief, campaign ideas, presenting creative work to clients, campaign production follow-up
    Developing three above & below-the-line campaigns: print (bus, subway), radio, POS material
    Working closely with a team of journalists to develop a free branded magazine
    Assisting the client by formulating marketing strategies via competitive & market intelligence

  • Sidetrade - Marketing and Communication Assistant

    BOULOGNE-BILLANCOURT 2009 - 2009 Developing the brand awareness on both the French and the English markets
    Implementing Search Engine Marketing and developing promotional tools
    Delivering communicaton tools in English : press kit, press release

Formations

  • University Of West Florida, USA (Pensacola)

    Pensacola 2011 - 2011 Consumer Behaviour, Advertising Strategy, Internet Marketing

  • University EBS, Dublin, Ireland (Dublin)

    Dublin 2008 - 2008 Sales Management, Tourism Marketing, Event Management

  • ESCE (Paris)

    Paris 2007 - 2012 Master

    Business Administration and Strategic Marketing - Innovation Management & Communication Strategies

Réseau

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